Local SEO platforms in New Zealand:Which are most popular?

Name: Local SEO platforms in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Whitespark was the most searched local SEO platform in New Zealand, accounting for 43.8% of all searches among the seven platforms tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Whitespark and BrightLocal were mentioned most often, in four of the five answers. BrightLocal was recommended most often, coming first in two out of four responses that gave a list.

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Top local SEO platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Whitespark and BrightLocal were mentioned most often, in four of the five answers. BrightLocal was recommended most often, coming first in two out of four answers that gave a list. Whitespark was second, and Semrush Local was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Whitespark	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
BrightLocal	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Yext	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Semrush Local	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Local Falcon	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Localo	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Local Viking	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5

Whitespark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BrightLocal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yext3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Semrush Local3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Local Falcon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Localo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Local Viking1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about local SEO platforms

5 answers

Asked ChatGPT
“Which local SEO platform should I use in New Zealand?”
Asked ChatGPT
“What are the best local SEO platforms in New Zealand?”
1. 1Semrush Local
2. 2BrightLocal
3. 3Local Falcon
4. 4Whitespark
5. 5Yext
Asked ChatGPT
“What's the best local SEO platform in New Zealand for local listings?”
1. 1Whitespark
2. 2BrightLocal
3. 3Semrush Local
4. 4Yext
Searched Google, AI Overview
“best local seo software”
1. 1BrightLocal
2. 2Local Falcon
3. 3Localo
4. 4Whitespark
5. 5Local Viking
6. 6Yext
Searched Google, AI Overview
“citation management tool”

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which local SEO platforms do people search for most?

This chart shows how often people search Google for each local SEO platform by name. Each line represents a brand's share of searches for all seven local SEO platforms we track, month by month, from searches in New Zealand.

Share of searches among local SEO platforms in New Zealand, by month

Month	Whitespark	Localo	BrightLocal	Local Falcon	Local Viking	Yext	Semrush Local
Nov 2025	7.1%	39.3%	25%	10.7%	3.6%	10.7%	3.6%
Dec 2025	17.4%	39.1%	21.7%	8.7%	0%	8.7%	4.3%
Jan 2026	7.4%	40.7%	25.9%	11.1%	3.7%	7.4%	3.7%
Feb 2026	5.7%	48.6%	20%	8.6%	2.9%	11.4%	2.9%
Mar 2026	12.9%	29%	29%	12.9%	3.2%	9.7%	3.2%
Apr 2026	9.1%	33.3%	27.3%	12.1%	3%	12.1%	3%
May 2026	10%	36.7%	23.3%	16.7%	3.3%	6.7%	3.3%
Jun 2026	9.7%	29%	35.5%	9.7%	0%	12.9%	3.2%
Jul 2026	7.4%	33.3%	25.9%	18.5%	3.7%	7.4%	3.7%
Aug 2026	13.3%	23.3%	23.3%	20%	3.3%	13.3%	3.3%
Sep 2026	26.8%	22%	26.8%	9.8%	2.4%	9.8%	2.4%
Oct 2026	43.8%	21.9%	15.6%	12.5%	3.1%	3.1%	0%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	Whitespark	43.8%	140	+27.3%	+16.9 pointsmoved from 2nd to 1st
2, moved from 3rd to 2nd	Localo	21.9%	70	-22.2%	-0.1 pointsmoved from 3rd to 2nd
3, moved from 1st to 3rd	BrightLocal	15.6%	50	-54.5%	-11.2 pointsmoved from 1st to 3rd
4, held 4th	Local Falcon	12.5%	40	0%	+2.7 points
5, moved from 6th to 5th	Local Viking	3.1%	10	0%	+0.7 pointsmoved from 6th to 5th
6, moved from 5th to 6th	Yext	3.1%	10	-75%	-6.6 pointsmoved from 5th to 6th
7, held 7th	Semrush Local	0%	0	-100%	-2.4 points

1.Whitespark
43.8%
Moved from 2nd to 1st. 140 estimated branded searches, +27.3% vs prior month. Share +16.9 points.
2.Localo
21.9%
Moved from 3rd to 2nd. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.
3.BrightLocal
15.6%
Moved from 1st to 3rd. 50 estimated branded searches, -54.5% vs prior month. Share -11.2 points.
4.Local Falcon
12.5%
Held 4th. 40 estimated branded searches, 0% vs prior month. Share +2.7 points.
5.Local Viking
3.1%
Moved from 6th to 5th. 10 estimated branded searches, 0% vs prior month. Share +0.7 points.
6.Yext
3.1%
Moved from 5th to 6th. 10 estimated branded searches, -75% vs prior month. Share -6.6 points.
7.Semrush Local
0%
Held 7th. 0 estimated branded searches, -100% vs prior month. Share -2.4 points.

Which brand is most popular in search among local SEO platforms in New Zealand?

7 brands

In October 2026, Whitespark was the most searched among local SEO platforms in New Zealand, with an estimated 140 branded searches, 43.8% of all searches for the seven tracked by the Brandwave Brand Demand Index. Localo is in 2nd place, 21.9 percentage points behind at 21.9%.

New Zealand local SEO platforms, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Whitespark	7.1% → 43.8%	43.8%Oct 2026	5.7%Feb 2026	5th → 1st
Localo	39.3% → 21.9%	48.6%Feb 2026	21.9%Oct 2026	1st → 2nd
BrightLocal	25% → 15.6%	35.5%Jun 2026	15.6%Oct 2026	2nd → 3rd
Local Falcon	10.7% → 12.5%	20%Aug 2026	8.6%Feb 2026	3rd → 4th
Local Viking	3.6% → 3.1%	3.7%Jan 2026	0%Dec 2025	6th → 5th
Yext	10.7% → 3.1%	13.3%Aug 2026	3.1%Oct 2026	4th → 6th
Semrush Local	3.6% → 0%	4.3%Dec 2025	0%Oct 2026	7th

Each finding as a sentence

Across the 12 months ending October 2026, Whitespark’s share of searches among local SEO platforms in New Zealand increased from 7.1% to 43.8%.
Across the 12 months ending October 2026, Localo’s share of searches among local SEO platforms in New Zealand decreased from 39.3% to 21.9%.
Across the 12 months ending October 2026, BrightLocal’s share of searches among local SEO platforms in New Zealand decreased from 25% to 15.6%.
Across the 12 months ending October 2026, Local Falcon’s share of searches among local SEO platforms in New Zealand increased from 10.7% to 12.5%.
Across the 12 months ending October 2026, Yext’s share of searches among local SEO platforms in New Zealand decreased from 10.7% to 3.1%.
Across the 12 months ending October 2026, Semrush Local’s share of searches among local SEO platforms in New Zealand decreased from 3.6% to 0%.
Across the 12 months ending October 2026, Whitespark’s share of searches among local SEO platforms in New Zealand peaked at 43.8% in October 2026 and was lowest at 5.7% in February 2026.
Across the 12 months ending October 2026, Localo’s share of searches among local SEO platforms in New Zealand peaked at 48.6% in February 2026 and was lowest at 21.9% in October 2026.
Across the 12 months ending October 2026, BrightLocal’s share of searches among local SEO platforms in New Zealand peaked at 35.5% in June 2026 and was lowest at 15.6% in October 2026.
Across the 12 months ending October 2026, Local Falcon’s share of searches among local SEO platforms in New Zealand peaked at 20% in August 2026 and was lowest at 8.6% in February 2026.
Across the 12 months ending October 2026, Local Viking’s share of searches among local SEO platforms in New Zealand peaked at 3.7% in January 2026 and was lowest at 0% in December 2025.
Across the 12 months ending October 2026, Yext’s share of searches among local SEO platforms in New Zealand peaked at 13.3% in August 2026 and was lowest at 3.1% in October 2026.
Across the 12 months ending October 2026, Semrush Local’s share of searches among local SEO platforms in New Zealand peaked at 4.3% in December 2025 and was lowest at 0% in October 2026.
Across the 12 months ending October 2026, Whitespark rose from 5th to 1st among local SEO platforms in New Zealand.
Across the 12 months ending October 2026, Localo fell from 1st to 2nd among local SEO platforms in New Zealand.
Across the 12 months ending October 2026, BrightLocal fell from 2nd to 3rd among local SEO platforms in New Zealand.
Across the 12 months ending October 2026, Local Falcon fell from 3rd to 4th among local SEO platforms in New Zealand.
Across the 12 months ending October 2026, Local Viking rose from 6th to 5th among local SEO platforms in New Zealand.
Across the 12 months ending October 2026, Yext fell from 4th to 6th among local SEO platforms in New Zealand.

How did search popularity change for New Zealand local SEO platforms in October 2026?

7 changes

In October 2026, Whitespark overtook BrightLocal to become the leader among local SEO platforms in New Zealand, with 43.8% of the searches.
In October 2026, Local Viking overtook Yext to rank 5th among local SEO platforms in New Zealand, with 3.1% of the searches.
In October 2026, Local Falcon gained share of searches among local SEO platforms in New Zealand, from 9.8% to 12.5%.
In October 2026, BrightLocal lost share of searches among local SEO platforms in New Zealand, from 26.8% to 15.6%.
In October 2026, Yext lost share of searches among local SEO platforms in New Zealand, from 9.8% to 3.1%.
In October 2026, Semrush Local lost share of searches among local SEO platforms in New Zealand, from 2.4% to 0%.
Localo’s share of searches among local SEO platforms in New Zealand has lost ground for 3 months in a row, from 33.3% to 21.9% in October 2026.

How are branded searches counted for local SEO platforms?

8 search terms

Each brand's share of searches among local SEO platforms comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.