Local Viking vs Whitespark:Which is more popular in New Zealand?
In October 2026, Whitespark had more branded searches than Local Viking among local SEO platforms in New Zealand. Whitespark had about 140 branded searches, while Local Viking had 10. Whitespark made up 43.8% of all local SEO platform searches we track, and Local Viking accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about local SEO platforms, Whitespark appeared in four of the five answers and Local Viking in one. Whitespark was mentioned before Local Viking in every answer.
Who do people search for more?
Whitespark, about 14 searches for every 1 for Local Viking
Who does AI mention more?
Whitespark, mentioned in 4 of 5 answers, Local Viking in 1
Who does AI recommend more?
Whitespark, named ahead of Local Viking in every answer
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Top local SEO platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Whitespark was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Local Viking was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Whitespark was listed before Local Viking in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
BrightLocal1st- Whitespark2nd
Semrush Local3rd
Local Falcon4th
Localo5th
Yext6th
Local Viking7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Whitespark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BrightLocal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yext3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Semrush Local3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Local Falcon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Localo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Local Viking1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about local SEO platforms
5 answers
Asked ChatGPT
“Which local SEO platform should I use in New Zealand?”
Asked ChatGPT
“What are the best local SEO platforms in New Zealand?”
Asked ChatGPT
“What's the best local SEO platform in New Zealand for local listings?”
Searched Google, AI Overview
“best local seo software”
Searched Google, AI Overview
“citation management tool”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Local Viking or Whitespark more popular in search?
This chart shows how often people search Google for Local Viking and Whitespark by name. Each line represents a brand's share of searches for all seven local SEO platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Whitespark, Local Viking. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whitespark | Localo | BrightLocal | Local Falcon | Local Viking | Yext | Semrush Local |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 7.1% | 39.3% | 25% | 10.7% | 3.6% | 10.7% | 3.6% |
| Dec 2025 | 17.4% | 39.1% | 21.7% | 8.7% | 0% | 8.7% | 4.3% |
| Jan 2026 | 7.4% | 40.7% | 25.9% | 11.1% | 3.7% | 7.4% | 3.7% |
| Feb 2026 | 5.7% | 48.6% | 20% | 8.6% | 2.9% | 11.4% | 2.9% |
| Mar 2026 | 12.9% | 29% | 29% | 12.9% | 3.2% | 9.7% | 3.2% |
| Apr 2026 | 9.1% | 33.3% | 27.3% | 12.1% | 3% | 12.1% | 3% |
| May 2026 | 10% | 36.7% | 23.3% | 16.7% | 3.3% | 6.7% | 3.3% |
| Jun 2026 | 9.7% | 29% | 35.5% | 9.7% | 0% | 12.9% | 3.2% |
| Jul 2026 | 7.4% | 33.3% | 25.9% | 18.5% | 3.7% | 7.4% | 3.7% |
| Aug 2026 | 13.3% | 23.3% | 23.3% | 20% | 3.3% | 13.3% | 3.3% |
| Sep 2026 | 26.8% | 22% | 26.8% | 9.8% | 2.4% | 9.8% | 2.4% |
| Oct 2026 | 43.8% | 21.9% | 15.6% | 12.5% | 3.1% | 3.1% | 0% |
How has branded search for Local Viking and Whitespark changed in New Zealand over the last 12 months?
3 findings
- Whitespark was ahead of Local Viking in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Local Viking’s share of searches among local SEO platforms in New Zealand moved from 3.6% to 3.1%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending October 2026, Whitespark’s share of searches among local SEO platforms in New Zealand moved from 7.1% to 43.8%, and its estimated monthly branded searches moved from 20 to 140.
How did search popularity change for New Zealand local SEO platforms in October 2026?
2 changes
In October 2026, Whitespark overtook BrightLocal to become the leader among local SEO platforms in New Zealand, with 43.8% of the searches.
In October 2026, Local Viking overtook Yext to rank 5th among local SEO platforms in New Zealand, with 3.1% of the searches.
How are Local Viking’s and Whitespark’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Local Viking’s and Whitespark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Local Viking
1 branded search term
- local viking
Whitespark
1 branded search term
- whitespark
Other head-to-heads among local SEO platforms
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