How popular isBrightLocal?
In October 2026, people searched for BrightLocal by name about 50 times in New Zealand, a 28.6% decrease from the previous year. These searches made up 15.6% of all New Zealand local SEO platform searches, placing BrightLocal third out of seven platforms. When we asked both ChatGPT and Google AI Overviews about local SEO platforms, BrightLocal appeared in four of the five answers and was the most recommended of the seven.
BrightLocal is the third most searched of 7 competitors and the most recommended in the AI answers we collected.
WhitesparkShare of searches 43.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
LocaloShare of searches 21.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
BrightLocalShare of searches 15.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Local FalconShare of searches 12.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Local VikingShare of searches 3.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
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Top local SEO platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BrightLocal was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BrightLocal is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- BrightLocal1st
- Whitespark2nd
Semrush Local3rd- Local Falcon4th
- Localo5th
Yext6th- Local Viking7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Whitespark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BrightLocal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yext3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Semrush Local3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Local Falcon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Localo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Local Viking1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about local SEO platforms
5 answers
Asked ChatGPT
“Which local SEO platform should I use in New Zealand?”
Asked ChatGPT
“What are the best local SEO platforms in New Zealand?”
Asked ChatGPT
“What's the best local SEO platform in New Zealand for local listings?”
Searched Google, AI Overview
“best local seo software”
Searched Google, AI Overview
“citation management tool”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for BrightLocal compared with other New Zealand local SEO platforms?
Share of searches by month for Whitespark, Localo, BrightLocal, Local Falcon, Local Viking, Yext. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whitespark | Localo | BrightLocal | Local Falcon | Local Viking | Yext | Semrush Local |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 7.1% | 39.3% | 25% | 10.7% | 3.6% | 10.7% | 3.6% |
| Dec 2025 | 17.4% | 39.1% | 21.7% | 8.7% | 0% | 8.7% | 4.3% |
| Jan 2026 | 7.4% | 40.7% | 25.9% | 11.1% | 3.7% | 7.4% | 3.7% |
| Feb 2026 | 5.7% | 48.6% | 20% | 8.6% | 2.9% | 11.4% | 2.9% |
| Mar 2026 | 12.9% | 29% | 29% | 12.9% | 3.2% | 9.7% | 3.2% |
| Apr 2026 | 9.1% | 33.3% | 27.3% | 12.1% | 3% | 12.1% | 3% |
| May 2026 | 10% | 36.7% | 23.3% | 16.7% | 3.3% | 6.7% | 3.3% |
| Jun 2026 | 9.7% | 29% | 35.5% | 9.7% | 0% | 12.9% | 3.2% |
| Jul 2026 | 7.4% | 33.3% | 25.9% | 18.5% | 3.7% | 7.4% | 3.7% |
| Aug 2026 | 13.3% | 23.3% | 23.3% | 20% | 3.3% | 13.3% | 3.3% |
| Sep 2026 | 26.8% | 22% | 26.8% | 9.8% | 2.4% | 9.8% | 2.4% |
| Oct 2026 | 43.8% | 21.9% | 15.6% | 12.5% | 3.1% | 3.1% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 43.8% | 140 | +27.3% | +16.9 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 21.9% | 70 | -22.2% | -0.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 1st to 3rd | 15.6% | 50 | -54.5% | -11.2 pointsmoved from 1st to 3rd | |
| 4, held 4th | 12.5% | 40 | 0% | +2.7 points | |
| 5, moved from 6th to 5th | 3.1% | 10 | 0% | +0.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3.1% | 10 | -75% | -6.6 pointsmoved from 5th to 6th | |
| 7, held 7th | 0% | 0 | -100% | -2.4 points |
43.8%
Moved from 2nd to 1st. 140 estimated branded searches, +27.3% vs prior month. Share +16.9 points.
2.
Localo21.9%
Moved from 3rd to 2nd. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.
15.6%
Moved from 1st to 3rd. 50 estimated branded searches, -54.5% vs prior month. Share -11.2 points.
12.5%
Held 4th. 40 estimated branded searches, 0% vs prior month. Share +2.7 points.
3.1%
Moved from 6th to 5th. 10 estimated branded searches, 0% vs prior month. Share +0.7 points.
6.
Yext3.1%
Moved from 5th to 6th. 10 estimated branded searches, -75% vs prior month. Share -6.6 points.
0%
Held 7th. 0 estimated branded searches, -100% vs prior month. Share -2.4 points.
Compare popularity between BrightLocal and its closest rivals
Every comparison with BrightLocal
6 comparisons
How has branded search demand for BrightLocal changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for BrightLocal in New Zealand fell from 70 to 50.
- Across the 12 months ending October 2026, BrightLocal’s share of searches among local SEO platforms in New Zealand decreased from 25% to 15.6%.
- Across the 12 months ending October 2026, BrightLocal’s share of searches among local SEO platforms in New Zealand peaked at 35.5% in June 2026 and was lowest at 15.6% in October 2026.
- Across the 12 months ending October 2026, BrightLocal fell from 2nd to 3rd among local SEO platforms in New Zealand.
How did search popularity change for New Zealand local SEO platforms in October 2026?
6 changes
In October 2026, Whitespark overtook BrightLocal to become the leader among local SEO platforms in New Zealand, with 43.8% of the searches.
In October 2026, Local Viking overtook Yext to rank 5th among local SEO platforms in New Zealand, with 3.1% of the searches.
In October 2026, Local Falcon gained share of searches among local SEO platforms in New Zealand, from 9.8% to 12.5%.
In October 2026, BrightLocal lost share of searches among local SEO platforms in New Zealand, from 26.8% to 15.6%.
In October 2026, Yext lost share of searches among local SEO platforms in New Zealand, from 9.8% to 3.1%.
In October 2026, Semrush Local lost share of searches among local SEO platforms in New Zealand, from 2.4% to 0%.
How are BrightLocal’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using BrightLocal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- brightlocal
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Is BrightLocal your brand?
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