BrightLocal vs Local Falcon:Which is more popular in New Zealand?
In October 2026, BrightLocal had more branded searches than Local Falcon among local SEO platforms in New Zealand. BrightLocal had about 50 branded searches, while Local Falcon had 40. BrightLocal made up 15.6% of all local SEO platform searches we track, and Local Falcon accounted for 12.5%. When we asked ChatGPT and Google AI Overviews about local SEO platforms, BrightLocal appeared in four of the five answers and Local Falcon in two. BrightLocal was mentioned before Local Falcon in every answer.
Who do people search for more?
BrightLocal, about 25% more searches than Local Falcon
Who does AI mention more?
BrightLocal, mentioned in 4 of 5 answers, Local Falcon in 2
Who does AI recommend more?
BrightLocal, named ahead of Local Falcon in every answer
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Top local SEO platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BrightLocal was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Local Falcon was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. BrightLocal was listed before Local Falcon in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- BrightLocal1st
Whitespark2nd
Semrush Local3rd
Local Falcon4th
Localo5th
Yext6th
Local Viking7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Whitespark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BrightLocal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yext3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Semrush Local3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Local Falcon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Localo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Local Viking1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about local SEO platforms
5 answers
Asked ChatGPT
“Which local SEO platform should I use in New Zealand?”
Asked ChatGPT
“What are the best local SEO platforms in New Zealand?”
Asked ChatGPT
“What's the best local SEO platform in New Zealand for local listings?”
Searched Google, AI Overview
“best local seo software”
Searched Google, AI Overview
“citation management tool”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is BrightLocal or Local Falcon more popular in search?
This chart shows how often people search Google for BrightLocal and Local Falcon by name. Each line represents a brand's share of searches for all seven local SEO platforms we track, month by month, from searches in New Zealand.
Share of searches by month for BrightLocal, Local Falcon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whitespark | Localo | BrightLocal | Local Falcon | Local Viking | Yext | Semrush Local |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 7.1% | 39.3% | 25% | 10.7% | 3.6% | 10.7% | 3.6% |
| Dec 2025 | 17.4% | 39.1% | 21.7% | 8.7% | 0% | 8.7% | 4.3% |
| Jan 2026 | 7.4% | 40.7% | 25.9% | 11.1% | 3.7% | 7.4% | 3.7% |
| Feb 2026 | 5.7% | 48.6% | 20% | 8.6% | 2.9% | 11.4% | 2.9% |
| Mar 2026 | 12.9% | 29% | 29% | 12.9% | 3.2% | 9.7% | 3.2% |
| Apr 2026 | 9.1% | 33.3% | 27.3% | 12.1% | 3% | 12.1% | 3% |
| May 2026 | 10% | 36.7% | 23.3% | 16.7% | 3.3% | 6.7% | 3.3% |
| Jun 2026 | 9.7% | 29% | 35.5% | 9.7% | 0% | 12.9% | 3.2% |
| Jul 2026 | 7.4% | 33.3% | 25.9% | 18.5% | 3.7% | 7.4% | 3.7% |
| Aug 2026 | 13.3% | 23.3% | 23.3% | 20% | 3.3% | 13.3% | 3.3% |
| Sep 2026 | 26.8% | 22% | 26.8% | 9.8% | 2.4% | 9.8% | 2.4% |
| Oct 2026 | 43.8% | 21.9% | 15.6% | 12.5% | 3.1% | 3.1% | 0% |
How has branded search for BrightLocal and Local Falcon changed in New Zealand over the last 12 months?
3 findings
- BrightLocal was ahead of Local Falcon in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, BrightLocal’s share of searches among local SEO platforms in New Zealand moved from 25% to 15.6%, and its estimated monthly branded searches moved from 70 to 50.
- Across the 12 months ending October 2026, Local Falcon’s share of searches among local SEO platforms in New Zealand moved from 10.7% to 12.5%, and its estimated monthly branded searches moved from 30 to 40.
How did search popularity change for New Zealand local SEO platforms in October 2026?
3 changes
In October 2026, Whitespark overtook BrightLocal to become the leader among local SEO platforms in New Zealand, with 43.8% of the searches.
In October 2026, Local Falcon gained share of searches among local SEO platforms in New Zealand, from 9.8% to 12.5%.
In October 2026, BrightLocal lost share of searches among local SEO platforms in New Zealand, from 26.8% to 15.6%.
How are BrightLocal’s and Local Falcon’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BrightLocal’s and Local Falcon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BrightLocal
1 branded search term
- brightlocal
Local Falcon
2 branded search terms
- local falcon
- localfalcon
Other head-to-heads among local SEO platforms
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