Local Falcon vs Whitespark:Which is more popular in New Zealand?
In October 2026, Whitespark had more branded searches than Local Falcon among local SEO platforms in New Zealand. Whitespark had about 140 branded searches, while Local Falcon had 40. Whitespark made up 43.8% of all local SEO platform searches we track, and Local Falcon accounted for 12.5%. When we asked ChatGPT and Google AI Overviews about local SEO platforms, Whitespark appeared in four of the five answers and Local Falcon in two. Local Falcon and Whitespark were each mentioned first in two of the four answers.
Who do people search for more?
Whitespark, about 4 searches for every 1 for Local Falcon
Who does AI mention more?
Whitespark, mentioned in 4 of 5 answers, Local Falcon in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
Follow Local Falcon vs Whitespark and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top local SEO platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Whitespark was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Local Falcon was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Local Falcon and Whitespark were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
BrightLocal1st- Whitespark2nd
Semrush Local3rd
Local Falcon4th
Localo5th
Yext6th
Local Viking7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Whitespark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BrightLocal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yext3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Semrush Local3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Local Falcon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Localo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Local Viking1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about local SEO platforms
5 answers
Asked ChatGPT
“Which local SEO platform should I use in New Zealand?”
Asked ChatGPT
“What are the best local SEO platforms in New Zealand?”
Asked ChatGPT
“What's the best local SEO platform in New Zealand for local listings?”
Searched Google, AI Overview
“best local seo software”
Searched Google, AI Overview
“citation management tool”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Local Falcon or Whitespark more popular in search?
This chart shows how often people search Google for Local Falcon and Whitespark by name. Each line represents a brand's share of searches for all seven local SEO platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Whitespark, Local Falcon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whitespark | Localo | BrightLocal | Local Falcon | Local Viking | Yext | Semrush Local |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 7.1% | 39.3% | 25% | 10.7% | 3.6% | 10.7% | 3.6% |
| Dec 2025 | 17.4% | 39.1% | 21.7% | 8.7% | 0% | 8.7% | 4.3% |
| Jan 2026 | 7.4% | 40.7% | 25.9% | 11.1% | 3.7% | 7.4% | 3.7% |
| Feb 2026 | 5.7% | 48.6% | 20% | 8.6% | 2.9% | 11.4% | 2.9% |
| Mar 2026 | 12.9% | 29% | 29% | 12.9% | 3.2% | 9.7% | 3.2% |
| Apr 2026 | 9.1% | 33.3% | 27.3% | 12.1% | 3% | 12.1% | 3% |
| May 2026 | 10% | 36.7% | 23.3% | 16.7% | 3.3% | 6.7% | 3.3% |
| Jun 2026 | 9.7% | 29% | 35.5% | 9.7% | 0% | 12.9% | 3.2% |
| Jul 2026 | 7.4% | 33.3% | 25.9% | 18.5% | 3.7% | 7.4% | 3.7% |
| Aug 2026 | 13.3% | 23.3% | 23.3% | 20% | 3.3% | 13.3% | 3.3% |
| Sep 2026 | 26.8% | 22% | 26.8% | 9.8% | 2.4% | 9.8% | 2.4% |
| Oct 2026 | 43.8% | 21.9% | 15.6% | 12.5% | 3.1% | 3.1% | 0% |
How has branded search for Local Falcon and Whitespark changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending October 2026: Whitespark took it in December 2025, Local Falcon took it in January 2026, Whitespark took it in September 2026.
- Across the 12 months ending October 2026, Local Falcon’s share of searches among local SEO platforms in New Zealand moved from 10.7% to 12.5%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 12 months ending October 2026, Whitespark’s share of searches among local SEO platforms in New Zealand moved from 7.1% to 43.8%, and its estimated monthly branded searches moved from 20 to 140.
How did search popularity change for New Zealand local SEO platforms in October 2026?
2 changes
In October 2026, Whitespark overtook BrightLocal to become the leader among local SEO platforms in New Zealand, with 43.8% of the searches.
In October 2026, Local Falcon gained share of searches among local SEO platforms in New Zealand, from 9.8% to 12.5%.
How are Local Falcon’s and Whitespark’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Local Falcon’s and Whitespark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Local Falcon
2 branded search terms
- local falcon
- localfalcon
Whitespark
1 branded search term
- whitespark
Other head-to-heads among local SEO platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.