Local Viking vs Localo:Which is more popular in New Zealand?
In October 2026, Localo had more branded searches than Local Viking among local SEO platforms in New Zealand. Localo had about 70 branded searches, while Local Viking had 10. Localo made up 21.9% of all local SEO platform searches we track, and Local Viking accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about local SEO platforms, Local Viking and Localo each appeared in one of the five answers.
Who do people search for more?
Localo, about 7 searches for every 1 for Local Viking
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
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Top local SEO platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Local Viking and Localo were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
BrightLocal1st
Whitespark2nd
Semrush Local3rd
Local Falcon4th- Localo5th
Yext6th
Local Viking7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Whitespark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BrightLocal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yext3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Semrush Local3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Local Falcon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Localo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Local Viking1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about local SEO platforms
5 answers
Asked ChatGPT
“Which local SEO platform should I use in New Zealand?”
Asked ChatGPT
“What are the best local SEO platforms in New Zealand?”
Asked ChatGPT
“What's the best local SEO platform in New Zealand for local listings?”
Searched Google, AI Overview
“best local seo software”
Searched Google, AI Overview
“citation management tool”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Local Viking or Localo more popular in search?
This chart shows how often people search Google for Local Viking and Localo by name. Each line represents a brand's share of searches for all seven local SEO platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Localo, Local Viking. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whitespark | Localo | BrightLocal | Local Falcon | Local Viking | Yext | Semrush Local |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 7.1% | 39.3% | 25% | 10.7% | 3.6% | 10.7% | 3.6% |
| Dec 2025 | 17.4% | 39.1% | 21.7% | 8.7% | 0% | 8.7% | 4.3% |
| Jan 2026 | 7.4% | 40.7% | 25.9% | 11.1% | 3.7% | 7.4% | 3.7% |
| Feb 2026 | 5.7% | 48.6% | 20% | 8.6% | 2.9% | 11.4% | 2.9% |
| Mar 2026 | 12.9% | 29% | 29% | 12.9% | 3.2% | 9.7% | 3.2% |
| Apr 2026 | 9.1% | 33.3% | 27.3% | 12.1% | 3% | 12.1% | 3% |
| May 2026 | 10% | 36.7% | 23.3% | 16.7% | 3.3% | 6.7% | 3.3% |
| Jun 2026 | 9.7% | 29% | 35.5% | 9.7% | 0% | 12.9% | 3.2% |
| Jul 2026 | 7.4% | 33.3% | 25.9% | 18.5% | 3.7% | 7.4% | 3.7% |
| Aug 2026 | 13.3% | 23.3% | 23.3% | 20% | 3.3% | 13.3% | 3.3% |
| Sep 2026 | 26.8% | 22% | 26.8% | 9.8% | 2.4% | 9.8% | 2.4% |
| Oct 2026 | 43.8% | 21.9% | 15.6% | 12.5% | 3.1% | 3.1% | 0% |
How has branded search for Local Viking and Localo changed in New Zealand over the last 12 months?
3 findings
- Localo was ahead of Local Viking in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Local Viking’s share of searches among local SEO platforms in New Zealand moved from 3.6% to 3.1%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending October 2026, Localo’s share of searches among local SEO platforms in New Zealand moved from 39.3% to 21.9%, and its estimated monthly branded searches moved from 110 to 70.
How did search popularity change for New Zealand local SEO platforms in October 2026?
2 changes
In October 2026, Local Viking overtook Yext to rank 5th among local SEO platforms in New Zealand, with 3.1% of the searches.
Localo’s share of searches among local SEO platforms in New Zealand has lost ground for 3 months in a row, from 33.3% to 21.9% in October 2026.
How are Local Viking’s and Localo’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Local Viking’s and Localo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Local Viking
1 branded search term
- local viking
Localo
1 branded search term
- localo
Other head-to-heads among local SEO platforms
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