Brandwave

Super Liquor vs The Bottle-O:Which is more popular?

In September 2026, Super Liquor had more branded searches than The Bottle-O among liquor retailers in New Zealand. Super Liquor had about 49,500 branded searches, while The Bottle-O had 3,600. Super Liquor made up 35.2% of all liquor retailer searches we track, and The Bottle-O accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about liquor retailers, Super Liquor appeared in two of the four answers and The Bottle-O in one. Super Liquor was mentioned before The Bottle-O in every answer.

Among liquor retailers in New Zealand in September 2026

Who do people search for more?

Super Liquor, about 14 searches for every 1 for The Bottle-O

Super Liquor 49.5K searchesThe Bottle-O 3.6K searches

Who does AI mention more?

Super Liquor, mentioned in 2 of 4 answers, The Bottle-O in 1

Super Liquor in 2 of 4The Bottle-O in 1 of 4

Who does AI recommend more?

Super Liquor, named ahead of The Bottle-O in every answer

Super Liquor first in 2The Bottle-O never first

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Top liquor retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Super Liquor was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. The Bottle-O was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Super Liquor was listed before The Bottle-O in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Liquorland1st
  2. Glengarry2nd
  3. Super Liquor3rd
  4. Thirsty Liquor–
  5. Black Bull Liquor–
  6. The Bottle-O–
  7. Liquor Centre–
  8. The Trusts–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Liquorland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Super Liquor2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thirsty Liquor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Bottle-O1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Glengarry1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Black Bull Liquor0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Liquor Centre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Trusts0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about liquor retailers

4 answers

  • Asked ChatGPT

    “Which liquor retailer should I shop at in New Zealand?”

    1. 1Liquorland
    2. 2Super Liquor

  • Asked ChatGPT

    “What are the best liquor retailers in New Zealand?”

    1. 1Glengarry
    2. 2Liquorland
    3. 3Super Liquor

  • Asked ChatGPT

    “What's the best liquor retailer in New Zealand for a bottle of wine?”

    1. 1Liquorland

  • Searched Google, AI Overview

    “liquor stores”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “bottle shop nz”

    1. 1The Bottle-O
    2. 2Thirsty Liquor

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Super Liquor or The Bottle-O more popular in search?

This chart shows how often people search Google for Super Liquor and The Bottle-O by name. Each line represents a brand's share of searches for all eight liquor retailers we track, month by month, from searches in New Zealand.

Super Liquor and The Bottle-O among liquor retailers in New Zealand, by month

Share of searches by month for Super Liquor, The Bottle-O. The figures are in the table below the chart.

View monthly share of searches table
MonthLiquorlandSuper LiquorThirsty LiquorBlack Bull LiquorThe Bottle-OLiquor CentreThe TrustsGlengarry
Oct 202549.1%32.8%10.4%2.4%2.9%2%0.27%0.04%
Nov 202548.8%32.6%10.3%2.4%3.6%2%0.22%0.08%
Dec 202549.4%32.9%10.3%2.5%3%1.7%0.1%0.06%
Jan 202646.6%31.1%12.1%3.5%4.1%2.4%0.21%0.05%
Feb 202642.1%34.4%13.2%3.1%4.6%2.1%0.34%0.04%
Mar 202648.4%32.4%10.3%2.9%3.5%2%0.39%0.04%
Apr 202643.9%35.9%11.2%3.3%3.2%2.2%0.2%0.04%
May 202648.8%32.6%10.3%3%2.9%2%0.26%0.07%
Jun 202644.2%36.1%11.4%2.7%2.6%2.7%0.24%0.05%
Jul 202643.9%35.9%11.3%3.3%3.2%2.2%0.24%0.08%
Aug 202644.2%36.1%11.3%3.3%2.6%2.2%0.29%0.05%
Sep 202643.1%35.2%13.4%3.2%2.6%2.1%0.28%0.05%

How has the Super Liquor and The Bottle-O comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand liquor retailers in September 2026?

2 changes

  1. In September 2026, Super Liquor lost share of searches among liquor retailers in New Zealand, from 36.1% to 35.2%.

  2. Estimated monthly branded searches for The Bottle-O in New Zealand fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Super Liquor’s and The Bottle-O’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Super Liquor

2 branded search terms

  • Super Liquor
  • super liquor beer

The Bottle-O

1 branded search term

  • The Bottle-O

How the Brand Demand Index is measured

Other head-to-heads among liquor retailers

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