Brandwave

Black Bull Liquor vs Super Liquor:Which is more popular?

In September 2026, Super Liquor had more branded searches than Black Bull Liquor among liquor retailers in New Zealand. Super Liquor had about 49,500 branded searches, while Black Bull Liquor had 4,490. Super Liquor made up 35.2% of all liquor retailer searches we track, and Black Bull Liquor accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about liquor retailers, Super Liquor appeared in two of the four answers and Black Bull Liquor in none.

Among liquor retailers in New Zealand in September 2026

Who do people search for more?

Super Liquor, about 11 searches for every 1 for Black Bull Liquor

Super Liquor 49.5K searchesBlack Bull Liquor 4.5K searches

Who does AI mention more?

Super Liquor, mentioned in 2 of 4 answers, Black Bull Liquor in 0

Super Liquor in 2 of 4Black Bull Liquor in 0 of 4

Who does AI recommend more?

Super Liquor, the only one of the two named

Super Liquor first in 2Black Bull Liquor never named

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Top liquor retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Super Liquor was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Black Bull Liquor did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Liquorland1st
  2. Glengarry2nd
  3. Super Liquor3rd
  4. Thirsty Liquor–
  5. Black Bull Liquor–
  6. The Bottle-O–
  7. Liquor Centre–
  8. The Trusts–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Liquorland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Super Liquor2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thirsty Liquor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Bottle-O1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Glengarry1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Black Bull Liquor0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Liquor Centre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Trusts0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about liquor retailers

4 answers

  • Asked ChatGPT

    “Which liquor retailer should I shop at in New Zealand?”

    1. 1Liquorland
    2. 2Super Liquor

  • Asked ChatGPT

    “What are the best liquor retailers in New Zealand?”

    1. 1Glengarry
    2. 2Liquorland
    3. 3Super Liquor

  • Asked ChatGPT

    “What's the best liquor retailer in New Zealand for a bottle of wine?”

    1. 1Liquorland

  • Searched Google, AI Overview

    “liquor stores”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “bottle shop nz”

    1. 1The Bottle-O
    2. 2Thirsty Liquor

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Black Bull Liquor or Super Liquor more popular in search?

This chart shows how often people search Google for Black Bull Liquor and Super Liquor by name. Each line represents a brand's share of searches for all eight liquor retailers we track, month by month, from searches in New Zealand.

Black Bull Liquor and Super Liquor among liquor retailers in New Zealand, by month

Share of searches by month for Super Liquor, Black Bull Liquor. The figures are in the table below the chart.

View monthly share of searches table
MonthLiquorlandSuper LiquorThirsty LiquorBlack Bull LiquorThe Bottle-OLiquor CentreThe TrustsGlengarry
Oct 202549.1%32.8%10.4%2.4%2.9%2%0.27%0.04%
Nov 202548.8%32.6%10.3%2.4%3.6%2%0.22%0.08%
Dec 202549.4%32.9%10.3%2.5%3%1.7%0.1%0.06%
Jan 202646.6%31.1%12.1%3.5%4.1%2.4%0.21%0.05%
Feb 202642.1%34.4%13.2%3.1%4.6%2.1%0.34%0.04%
Mar 202648.4%32.4%10.3%2.9%3.5%2%0.39%0.04%
Apr 202643.9%35.9%11.2%3.3%3.2%2.2%0.2%0.04%
May 202648.8%32.6%10.3%3%2.9%2%0.26%0.07%
Jun 202644.2%36.1%11.4%2.7%2.6%2.7%0.24%0.05%
Jul 202643.9%35.9%11.3%3.3%3.2%2.2%0.24%0.08%
Aug 202644.2%36.1%11.3%3.3%2.6%2.2%0.29%0.05%
Sep 202643.1%35.2%13.4%3.2%2.6%2.1%0.28%0.05%

How has the Black Bull Liquor and Super Liquor comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand liquor retailers in September 2026?

1 change

  1. In September 2026, Super Liquor lost share of searches among liquor retailers in New Zealand, from 36.1% to 35.2%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Black Bull Liquor’s and Super Liquor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Bull Liquor

3 branded search terms

  • black bull liquor
  • black bull liquor greenwood
  • blackbullliquor

Super Liquor

2 branded search terms

  • Super Liquor
  • super liquor beer

How the Brand Demand Index is measured

Other head-to-heads among liquor retailers

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