Brandwave

Super Liquor vs Thirsty Liquor:Which is more popular?

In September 2026, Super Liquor had more branded searches than Thirsty Liquor among liquor retailers in New Zealand. Super Liquor had about 49,500 branded searches, while Thirsty Liquor had 18,800. Super Liquor made up 35.2% of all liquor retailer searches we track, and Thirsty Liquor accounted for 13.4%. When we asked ChatGPT and Google AI Overviews about liquor retailers, Super Liquor appeared in two of the four answers and Thirsty Liquor in one. Super Liquor was mentioned before Thirsty Liquor in every answer.

Among liquor retailers in New Zealand in September 2026

Who do people search for more?

Super Liquor, about 3 searches for every 1 for Thirsty Liquor

Super Liquor 49.5K searchesThirsty Liquor 18.8K searches

Who does AI mention more?

Super Liquor, mentioned in 2 of 4 answers, Thirsty Liquor in 1

Super Liquor in 2 of 4Thirsty Liquor in 1 of 4

Who does AI recommend more?

Super Liquor, named ahead of Thirsty Liquor in every answer

Super Liquor first in 2Thirsty Liquor never first

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Top liquor retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Super Liquor was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Thirsty Liquor was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Super Liquor was listed before Thirsty Liquor in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Liquorland1st
  2. Glengarry2nd
  3. Super Liquor3rd
  4. Thirsty Liquor–
  5. Black Bull Liquor–
  6. The Bottle-O–
  7. Liquor Centre–
  8. The Trusts–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Liquorland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Super Liquor2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thirsty Liquor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Bottle-O1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Glengarry1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Black Bull Liquor0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Liquor Centre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Trusts0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about liquor retailers

4 answers

  • Asked ChatGPT

    “Which liquor retailer should I shop at in New Zealand?”

    1. 1Liquorland
    2. 2Super Liquor

  • Asked ChatGPT

    “What are the best liquor retailers in New Zealand?”

    1. 1Glengarry
    2. 2Liquorland
    3. 3Super Liquor

  • Asked ChatGPT

    “What's the best liquor retailer in New Zealand for a bottle of wine?”

    1. 1Liquorland

  • Searched Google, AI Overview

    “liquor stores”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “bottle shop nz”

    1. 1The Bottle-O
    2. 2Thirsty Liquor

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Super Liquor or Thirsty Liquor more popular in search?

This chart shows how often people search Google for Super Liquor and Thirsty Liquor by name. Each line represents a brand's share of searches for all eight liquor retailers we track, month by month, from searches in New Zealand.

Super Liquor and Thirsty Liquor among liquor retailers in New Zealand, by month

Share of searches by month for Super Liquor, Thirsty Liquor. The figures are in the table below the chart.

View monthly share of searches table
MonthLiquorlandSuper LiquorThirsty LiquorBlack Bull LiquorThe Bottle-OLiquor CentreThe TrustsGlengarry
Oct 202549.1%32.8%10.4%2.4%2.9%2%0.27%0.04%
Nov 202548.8%32.6%10.3%2.4%3.6%2%0.22%0.08%
Dec 202549.4%32.9%10.3%2.5%3%1.7%0.1%0.06%
Jan 202646.6%31.1%12.1%3.5%4.1%2.4%0.21%0.05%
Feb 202642.1%34.4%13.2%3.1%4.6%2.1%0.34%0.04%
Mar 202648.4%32.4%10.3%2.9%3.5%2%0.39%0.04%
Apr 202643.9%35.9%11.2%3.3%3.2%2.2%0.2%0.04%
May 202648.8%32.6%10.3%3%2.9%2%0.26%0.07%
Jun 202644.2%36.1%11.4%2.7%2.6%2.7%0.24%0.05%
Jul 202643.9%35.9%11.3%3.3%3.2%2.2%0.24%0.08%
Aug 202644.2%36.1%11.3%3.3%2.6%2.2%0.29%0.05%
Sep 202643.1%35.2%13.4%3.2%2.6%2.1%0.28%0.05%

How has the Super Liquor and Thirsty Liquor comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand liquor retailers in September 2026?

2 changes

  1. In September 2026, Thirsty Liquor gained share of searches among liquor retailers in New Zealand, from 11.3% to 13.4%.

  2. In September 2026, Super Liquor lost share of searches among liquor retailers in New Zealand, from 36.1% to 35.2%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Super Liquor’s and Thirsty Liquor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Super Liquor

2 branded search terms

  • Super Liquor
  • super liquor beer

Thirsty Liquor

5 branded search terms

  • thirsty liquor
  • thirsty liquor claudelands
  • thirsty liquor hillcrest
  • thirsty liquor specials
  • thirstyliquor

How the Brand Demand Index is measured

Other head-to-heads among liquor retailers

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