Lighting retailers in New Zealand:Which brands are most popular in search?
In August 2026, Lighting Direct was the most searched among lighting retailers in New Zealand, with an estimated 24.8K branded searches and 51.5% estimated Share of Search within this set.
Lighting Direct51.5%
Lighting Plus39.5%
ECC Lighting7.8%
The Lighting Centre1.3%
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Share of SearchLeaderboard
Compare the lighting stores New Zealanders buy lights and fittings from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lighting Direct, Lighting Plus, ECC Lighting. The figures are in the table below the chart.
View monthly share of search table
| Month | Lighting Direct | Lighting Plus | ECC Lighting | The Lighting Centre |
|---|---|---|---|---|
| Oct 2025 | 48.1% | 43.8% | 7.3% | 0.79% |
| Nov 2025 | 57.5% | 35.4% | 6.5% | 0.63% |
| Dec 2025 | 53.5% | 38.6% | 6.8% | 1% |
| Jan 2026 | 53.7% | 39.3% | 5.9% | 1.1% |
| Feb 2026 | 52.1% | 38.9% | 7.7% | 1.2% |
| Mar 2026 | 52% | 38.6% | 8.3% | 1.1% |
| Apr 2026 | 48.3% | 44.5% | 6.2% | 1% |
| May 2026 | 52.3% | 40.4% | 6.2% | 1.1% |
| Jun 2026 | 55.7% | 35.7% | 7.5% | 1.2% |
| Jul 2026 | 51.2% | 40.3% | 7.2% | 1.3% |
| Aug 2026 | 51.5% | 39.5% | 7.8% | 1.3% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.5% | 24.8K | +2.3% | +0.2 points | |
| 2, held 2nd | 39.5% | 19K | -0.26% | -0.8 points | |
| 3, held 3rd | 7.8% | 3.7K | +10.3% | +0.6 points | |
| 4, held 4th | 1.3% | 610 | 0% | 0 points |
51.5%
held 1st · 24.8K estimated branded searches · +2.3% vs prior month · +0.2 points
39.5%
held 2nd · 19K estimated branded searches · -0.26% vs prior month · -0.8 points
7.8%
held 3rd · 3.7K estimated branded searches · +10.3% vs prior month · +0.6 points
1.3%
held 4th · 610 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between leading brands
Which brand is most popular in search among lighting retailers in New Zealand?
4 brands
In August 2026, Lighting Direct was the most searched among lighting retailers in New Zealand, with an estimated 24.8K branded searches and 51.5% estimated Share of Search within this set. Lighting Plus is in 2nd place, 11.9 percentage points behind at 39.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Lighting Direct | 48.1% → 51.5% | 57.5%Nov 2025 | 48.1%Oct 2025 | 1st |
| Lighting Plus | 43.8% → 39.5% | 44.5%Apr 2026 | 35.4%Nov 2025 | 2nd |
| ECC Lighting | 7.3% → 7.8% | 8.3%Mar 2026 | 5.9%Jan 2026 | 3rd |
| The Lighting Centre | 0.79% → 1.3% | 1.3%Jul 2026 | 0.63%Nov 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Lighting Direct’s estimated Share of Search among lighting retailers in New Zealand increased from 48.1% to 51.5%.
- Across the 11 months ending August 2026, Lighting Plus’ estimated Share of Search among lighting retailers in New Zealand decreased from 43.8% to 39.5%.
- Across the 11 months ending August 2026, Lighting Direct’s estimated Share of Search among lighting retailers in New Zealand peaked at 57.5% in November 2025 and was lowest at 48.1% in October 2025.
- Across the 11 months ending August 2026, Lighting Plus’ estimated Share of Search among lighting retailers in New Zealand peaked at 44.5% in April 2026 and was lowest at 35.4% in November 2025.
- Across the 11 months ending August 2026, ECC Lighting’s estimated Share of Search among lighting retailers in New Zealand peaked at 8.3% in March 2026 and was lowest at 5.9% in January 2026.
- Across the 11 months ending August 2026, ECC Lighting and The Lighting Centre held steady: their estimated Share of Search among lighting retailers in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand lighting retailers in August 2026?
3 changes
In August 2026, ECC Lighting gained estimated Share of Search among lighting retailers in New Zealand, from 7.2% to 7.8%.
In August 2026, Lighting Plus lost estimated Share of Search among lighting retailers in New Zealand, from 40.3% to 39.5%.
Estimated monthly branded searches for The Lighting Centre in New Zealand rose 52.5% over 11 measured months, from 400 to 610 in August 2026.
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