ECC Lighting vs Lighting Plus:Which is more popular by branded search in New Zealand?
In August 2026, Lighting Plus had more branded searches than ECC Lighting among lighting retailers in New Zealand. Lighting Plus was estimated to have 19K branded searches compared to ECC Lighting’s 3.7K, and held a 39.5% Share of Search versus ECC Lighting’s 7.8%.
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Which is more popular in search, ECC Lighting or Lighting Plus?
Compare the lighting stores New Zealanders buy lights and fittings from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lighting Plus, ECC Lighting. The figures are in the table below the chart.
View monthly share of search table
| Month | Lighting Direct | Lighting Plus | ECC Lighting | The Lighting Centre |
|---|---|---|---|---|
| Oct 2025 | 48.1% | 43.8% | 7.3% | 0.79% |
| Nov 2025 | 57.5% | 35.4% | 6.5% | 0.63% |
| Dec 2025 | 53.5% | 38.6% | 6.8% | 1% |
| Jan 2026 | 53.7% | 39.3% | 5.9% | 1.1% |
| Feb 2026 | 52.1% | 38.9% | 7.7% | 1.2% |
| Mar 2026 | 52% | 38.6% | 8.3% | 1.1% |
| Apr 2026 | 48.3% | 44.5% | 6.2% | 1% |
| May 2026 | 52.3% | 40.4% | 6.2% | 1.1% |
| Jun 2026 | 55.7% | 35.7% | 7.5% | 1.2% |
| Jul 2026 | 51.2% | 40.3% | 7.2% | 1.3% |
| Aug 2026 | 51.5% | 39.5% | 7.8% | 1.3% |
| Sep 2026 | — | — | — | — |
How has the ECC Lighting and Lighting Plus comparison changed over the last 12 months?
3 findings
- Lighting Plus was ahead of ECC Lighting in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ECC Lighting’s estimated Share of Search among lighting retailers in New Zealand moved from 7.3% to 7.8%, and its estimated monthly branded searches held steady at 3.7K.
- Across the 11 months ending August 2026, Lighting Plus’ estimated Share of Search among lighting retailers in New Zealand moved from 43.8% to 39.5%, and its estimated monthly branded searches moved from 22.2K to 19K.
How did search popularity change for New Zealand lighting retailers in August 2026?
2 changes
In August 2026, ECC Lighting gained estimated Share of Search among lighting retailers in New Zealand, from 7.2% to 7.8%.
In August 2026, Lighting Plus lost estimated Share of Search among lighting retailers in New Zealand, from 40.3% to 39.5%.
How each brand is measured
Brandwave collects information about searches that people make online using ECC Lighting’s and Lighting Plus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ECC Lighting
6 branded search terms
- ecc
- ecc floor lamp
- ecc lamp
- ecc lighting
- ecc pendant lights
- ecc wall lights
Lighting Plus
15 branded search terms
- lighting plus
- lighting plus hours
- lighting plus lamps
- lighting plus lunn ave
- lighting plus moorhouse
- lighting plus moorhouse ave
- lighting plus near me
- lighting plus nz
- lighting plus online
- lighting plus outdoor lights
- lighting plus pendant lights
- lighting plus sale
- lightingplus
- lightingplus co nz
- lightingplus nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.