Lighting Direct vs Lighting Plus:Which is more popular by branded search in New Zealand?
In August 2026, Lighting Direct had more branded searches than Lighting Plus among lighting retailers in New Zealand. Lighting Direct was estimated to have 24.8K branded searches compared to Lighting Plus’ 19K, and held a 51.5% Share of Search versus Lighting Plus’ 39.5%.
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Which is more popular in search, Lighting Direct or Lighting Plus?
Compare the lighting stores New Zealanders buy lights and fittings from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lighting Direct, Lighting Plus. The figures are in the table below the chart.
View monthly share of search table
| Month | Lighting Direct | Lighting Plus | ECC Lighting | The Lighting Centre |
|---|---|---|---|---|
| Oct 2025 | 48.1% | 43.8% | 7.3% | 0.79% |
| Nov 2025 | 57.5% | 35.4% | 6.5% | 0.63% |
| Dec 2025 | 53.5% | 38.6% | 6.8% | 1% |
| Jan 2026 | 53.7% | 39.3% | 5.9% | 1.1% |
| Feb 2026 | 52.1% | 38.9% | 7.7% | 1.2% |
| Mar 2026 | 52% | 38.6% | 8.3% | 1.1% |
| Apr 2026 | 48.3% | 44.5% | 6.2% | 1% |
| May 2026 | 52.3% | 40.4% | 6.2% | 1.1% |
| Jun 2026 | 55.7% | 35.7% | 7.5% | 1.2% |
| Jul 2026 | 51.2% | 40.3% | 7.2% | 1.3% |
| Aug 2026 | 51.5% | 39.5% | 7.8% | 1.3% |
| Sep 2026 | — | — | — | — |
How has the Lighting Direct and Lighting Plus comparison changed over the last 12 months?
3 findings
- Lighting Direct was ahead of Lighting Plus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lighting Direct’s estimated Share of Search among lighting retailers in New Zealand moved from 48.1% to 51.5%, and its estimated monthly branded searches moved from 24.4K to 24.8K.
- Across the 11 months ending August 2026, Lighting Plus’ estimated Share of Search among lighting retailers in New Zealand moved from 43.8% to 39.5%, and its estimated monthly branded searches moved from 22.2K to 19K.
How did search popularity change for New Zealand lighting retailers in August 2026?
1 change
In August 2026, Lighting Plus lost estimated Share of Search among lighting retailers in New Zealand, from 40.3% to 39.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Lighting Direct’s and Lighting Plus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lighting Direct
22 branded search terms
- lamp shades lighting direct
- lighting direct bedside lamps
- lighting direct ceiling fans
- lighting direct chandelier
- lighting direct floor lamps
- lighting direct lamps
- lighting direct lunn ave
- lighting direct moorhouse
- lighting direct near me
- lighting direct newmarket
- lighting direct northwood
- lighting direct nz
- lighting direct online
- lighting direct pendant
- lighting direct sale
- lighting direct stores
- lighting direct table lamps
- lighting direct wall lights
- lightingdirect
- lightingdirect co nz
- lightingdirect nz
- outdoor lighting direct
Lighting Plus
15 branded search terms
- lighting plus
- lighting plus hours
- lighting plus lamps
- lighting plus lunn ave
- lighting plus moorhouse
- lighting plus moorhouse ave
- lighting plus near me
- lighting plus nz
- lighting plus online
- lighting plus outdoor lights
- lighting plus pendant lights
- lighting plus sale
- lightingplus
- lightingplus co nz
- lightingplus nz
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