How popular isLighting Direct in search?
In August 2026, there were an estimated 24.8K branded searches for Lighting Direct in New Zealand which held steady over the last 11 months. Lighting Direct holds 51.5% estimated Share of Search among New Zealand lighting retailers and is ranked 1st of 4 competitors for search popularity.
Lighting Direct51.5%
Lighting Plus39.5%
ECC Lighting7.8%
The Lighting Centre1.3%
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Which lighting retailers compete with Lighting Direct?
Share of Search by month for Lighting Direct, Lighting Plus, ECC Lighting. The figures are in the table below the chart.
View monthly share of search table
| Month | Lighting Direct | Lighting Plus | ECC Lighting | The Lighting Centre |
|---|---|---|---|---|
| Oct 2025 | 48.1% | 43.8% | 7.3% | 0.79% |
| Nov 2025 | 57.5% | 35.4% | 6.5% | 0.63% |
| Dec 2025 | 53.5% | 38.6% | 6.8% | 1% |
| Jan 2026 | 53.7% | 39.3% | 5.9% | 1.1% |
| Feb 2026 | 52.1% | 38.9% | 7.7% | 1.2% |
| Mar 2026 | 52% | 38.6% | 8.3% | 1.1% |
| Apr 2026 | 48.3% | 44.5% | 6.2% | 1% |
| May 2026 | 52.3% | 40.4% | 6.2% | 1.1% |
| Jun 2026 | 55.7% | 35.7% | 7.5% | 1.2% |
| Jul 2026 | 51.2% | 40.3% | 7.2% | 1.3% |
| Aug 2026 | 51.5% | 39.5% | 7.8% | 1.3% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.5% | 24.8K | +2.3% | +0.2 points | |
| 2, held 2nd | 39.5% | 19K | -0.26% | -0.8 points | |
| 3, held 3rd | 7.8% | 3.7K | +10.3% | +0.6 points | |
| 4, held 4th | 1.3% | 610 | 0% | 0 points |
51.5%
held 1st · 24.8K estimated branded searches · +2.3% vs prior month · +0.2 points
39.5%
held 2nd · 19K estimated branded searches · -0.26% vs prior month · -0.8 points
7.8%
held 3rd · 3.7K estimated branded searches · +10.3% vs prior month · +0.6 points
1.3%
held 4th · 610 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Lighting Direct and its closest rivals
How has branded search demand for Lighting Direct changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lighting Direct in New Zealand held steady, from 24.4K to 24.8K.
- Across the 11 months ending August 2026, Lighting Direct’s estimated Share of Search among lighting retailers in New Zealand increased from 48.1% to 51.5%.
- Across the 11 months ending August 2026, Lighting Direct’s estimated Share of Search among lighting retailers in New Zealand peaked at 57.5% in November 2025 and was lowest at 48.1% in October 2025.
How did search popularity change for New Zealand lighting retailers in August 2026?
3 changes
In August 2026, ECC Lighting gained estimated Share of Search among lighting retailers in New Zealand, from 7.2% to 7.8%.
In August 2026, Lighting Plus lost estimated Share of Search among lighting retailers in New Zealand, from 40.3% to 39.5%.
Estimated monthly branded searches for The Lighting Centre in New Zealand rose 52.5% over 11 measured months, from 400 to 610 in August 2026.
How is Lighting Direct measured?
Brandwave collects information about searches that people make online using Lighting Direct’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
22 branded search terms
- lamp shades lighting direct
- lighting direct bedside lamps
- lighting direct ceiling fans
- lighting direct chandelier
- lighting direct floor lamps
- lighting direct lamps
- lighting direct lunn ave
- lighting direct moorhouse
- lighting direct near me
- lighting direct newmarket
- lighting direct northwood
- lighting direct nz
- lighting direct online
- lighting direct pendant
- lighting direct sale
- lighting direct stores
- lighting direct table lamps
- lighting direct wall lights
- lightingdirect
- lightingdirect co nz
- lightingdirect nz
- outdoor lighting direct
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Is Lighting Direct your brand?
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