ECC Lighting vs Lighting Direct:Which is more popular by branded search in New Zealand?
In August 2026, Lighting Direct had more branded searches than ECC Lighting among lighting retailers in New Zealand. Lighting Direct was estimated to have 24.8K branded searches compared to ECC Lighting’s 3.7K, and held a 51.5% Share of Search versus ECC Lighting’s 7.8%.
Follow ECC Lighting vs Lighting Direct and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, ECC Lighting or Lighting Direct?
Compare the lighting stores New Zealanders buy lights and fittings from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lighting Direct, ECC Lighting. The figures are in the table below the chart.
View monthly share of search table
| Month | Lighting Direct | Lighting Plus | ECC Lighting | The Lighting Centre |
|---|---|---|---|---|
| Oct 2025 | 48.1% | 43.8% | 7.3% | 0.79% |
| Nov 2025 | 57.5% | 35.4% | 6.5% | 0.63% |
| Dec 2025 | 53.5% | 38.6% | 6.8% | 1% |
| Jan 2026 | 53.7% | 39.3% | 5.9% | 1.1% |
| Feb 2026 | 52.1% | 38.9% | 7.7% | 1.2% |
| Mar 2026 | 52% | 38.6% | 8.3% | 1.1% |
| Apr 2026 | 48.3% | 44.5% | 6.2% | 1% |
| May 2026 | 52.3% | 40.4% | 6.2% | 1.1% |
| Jun 2026 | 55.7% | 35.7% | 7.5% | 1.2% |
| Jul 2026 | 51.2% | 40.3% | 7.2% | 1.3% |
| Aug 2026 | 51.5% | 39.5% | 7.8% | 1.3% |
| Sep 2026 | — | — | — | — |
How has the ECC Lighting and Lighting Direct comparison changed over the last 12 months?
3 findings
- Lighting Direct was ahead of ECC Lighting in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ECC Lighting’s estimated Share of Search among lighting retailers in New Zealand moved from 7.3% to 7.8%, and its estimated monthly branded searches held steady at 3.7K.
- Across the 11 months ending August 2026, Lighting Direct’s estimated Share of Search among lighting retailers in New Zealand moved from 48.1% to 51.5%, and its estimated monthly branded searches moved from 24.4K to 24.8K.
How did search popularity change for New Zealand lighting retailers in August 2026?
1 change
In August 2026, ECC Lighting gained estimated Share of Search among lighting retailers in New Zealand, from 7.2% to 7.8%.
How each brand is measured
Brandwave collects information about searches that people make online using ECC Lighting’s and Lighting Direct’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ECC Lighting
6 branded search terms
- ecc
- ecc floor lamp
- ecc lamp
- ecc lighting
- ecc pendant lights
- ecc wall lights
Lighting Direct
22 branded search terms
- lamp shades lighting direct
- lighting direct bedside lamps
- lighting direct ceiling fans
- lighting direct chandelier
- lighting direct floor lamps
- lighting direct lamps
- lighting direct lunn ave
- lighting direct moorhouse
- lighting direct near me
- lighting direct newmarket
- lighting direct northwood
- lighting direct nz
- lighting direct online
- lighting direct pendant
- lighting direct sale
- lighting direct stores
- lighting direct table lamps
- lighting direct wall lights
- lightingdirect
- lightingdirect co nz
- lightingdirect nz
- outdoor lighting direct
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.