Brandwave

Rollo vs Zebra:Which is more popular?

In September 2026, Zebra had more branded searches than Rollo among label printer brands in New Zealand. Zebra had about 270 branded searches, while Rollo had 30. Zebra made up 6.7% of all label printer brand searches we track, and Rollo accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about label printer brands, Zebra appeared in all four answers and Rollo in none.

Among label printer brands in New Zealand in September 2026

Who do people search for more?

Zebra, about 9 searches for every 1 for Rollo

Zebra 270 searchesRollo 30 searches

Who does AI mention more?

Zebra, mentioned in every answer we collected

Zebra in 4 of 4Rollo in 0 of 4

Who does AI recommend more?

Zebra, the only one of the two named

Zebra first in 3Rollo never named

Follow Rollo vs Zebra and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top label printer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Zebra appeared in all four answers. Rollo did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zebra1st
  2. DYMO2nd
  3. Brother P-touch3rd
  4. Rollo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zebra4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Brother P-touch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DYMO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rollo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about label printer brands

4 answers

  • Asked ChatGPT

    “Which label printer brand should I buy in New Zealand?”

    1. 1Zebra
    2. 2DYMO
    3. 3Brother P-touch

  • Asked ChatGPT

    “What are the best label printer brands in New Zealand?”

    1. 1Zebra
    2. 2DYMO
    3. 3Brother P-touch

  • Asked ChatGPT

    “What's the best label printer brand in New Zealand for shipping labels?”

    1. 1Zebra
    2. 2Brother P-touch

  • Searched Google, AI Overview

    “shipping label printer”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “thermal label printer”

    1. 1Zebra

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Rollo or Zebra more popular in search?

This chart shows how often people search Google for Rollo and Zebra by name. Each line represents a brand's share of searches for all four label printer brands we track, month by month, from searches in New Zealand.

Rollo and Zebra among label printer brands in New Zealand, by month

Share of searches by month for Zebra, Rollo. The figures are in the table below the chart.

View monthly share of searches table
MonthBrother P-touchDYMOZebraRollo
Oct 202554.7%35.7%8.6%0.96%
Nov 202551.6%38.9%8.2%1.4%
Dec 202555.8%37.1%6.2%0.85%
Jan 202657.6%35.8%5.8%0.78%
Feb 202659.1%33.3%6.7%0.89%
Mar 202658.4%32.8%7.1%1.7%
Apr 202658.8%32.9%6.9%1.4%
May 202659.8%32.4%6.4%1.4%
Jun 202656.5%34.8%7.7%0.93%
Jul 202657.2%34.3%7.8%0.69%
Aug 202656.8%35.7%6.3%1.2%
Sep 202658.2%34.3%6.7%0.75%

How has the Rollo and Zebra comparison changed over the last 12 months?

3 findings
  • Zebra was ahead of Rollo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Rollo’s share of searches among label printer brands in New Zealand moved from 0.96% to 0.75%, and its estimated monthly branded searches moved from 40 to 30.
  • Across the 12 months ending September 2026, Zebra’s share of searches among label printer brands in New Zealand moved from 8.6% to 6.7%, and its estimated monthly branded searches moved from 360 to 270.

How did search popularity change for New Zealand label printer brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Rollo in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

  2. Estimated monthly branded searches for Zebra in New Zealand fell 25% over 12 measured months, from 360 to 270 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Rollo’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rollo

4 branded search terms

  • rollo label maker
  • rollo label printer
  • rollo labels
  • rollo printer

Zebra

3 branded search terms

  • zebra label maker
  • zebra labels
  • zebra printer

How the Brand Demand Index is measured

Other head-to-heads among label printer brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free