Brandwave

Kids scooter and balance bike brands in New Zealand:Which brands are most popular in search?

In August 2026, Micro Scooters was the most searched among kids scooter and balance bike brands in New Zealand, with an estimated 1.7K branded searches and 54% estimated Share of Search within this set.

Share of Search, August 2026
  1. Micro Scooters54%
  2. Razor27%
  3. Wishbone13.4%
  4. Globber2.8%
  5. Strider2.8%

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Share of SearchLeaderboard

Compare the kids scooter and balance bike brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among kids scooter and balance bike brands in New Zealand, by month

Share of Search by month for Micro Scooters, Razor, Wishbone, Globber, Strider. The figures are in the table below the chart.

View monthly share of search table
MonthMicro ScootersRazorWishboneGlobberStrider
Oct 202566.2%17.6%10%2.2%3.9%
Nov 202569.5%16.9%8.9%2.1%2.6%
Dec 202559.7%25.1%9.1%3%3.2%
Jan 202657.8%25.3%10.8%3.8%2.4%
Feb 202658.9%27.1%8.9%2.4%2.7%
Mar 202659.9%26.9%8.2%2.5%2.5%
Apr 202656.9%27.3%10.9%2.3%2.6%
May 202656.9%29%9.4%2.5%2.2%
Jun 202656%27.5%10.7%2.3%3.6%
Jul 202648.7%34.9%11%1.5%3.9%
Aug 202654%27%13.4%2.8%2.8%
Sep 2026—————

This month’s ranking, August 2026

  1. held 1st · 1.7K estimated branded searches · +6.7% vs prior month · +5.4 points

  2. 2.Razor

    27%

    held 2nd · 870 estimated branded searches · -25.6% vs prior month · -7.9 points

  3. 3.Wishbone

    13.4%

    held 3rd · 430 estimated branded searches · +16.2% vs prior month · +2.3 points

  4. 4.Globber

    2.8%

    moved from 5th to 4th · 90 estimated branded searches · +80% vs prior month · +1.3 points

  5. 5.Strider

    2.8%

    moved from 4th to 5th · 90 estimated branded searches · -30.8% vs prior month · -1.1 points

Compare search popularity between leading brands

Which brand is most popular in search among kids scooter and balance bike brands in New Zealand?

In August 2026, Micro Scooters was the most searched among kids scooter and balance bike brands in New Zealand, with an estimated 1.7K branded searches and 54% estimated Share of Search within this set. Razor is in 2nd place, 27 percentage points behind at 27% Share of Search.

New Zealand kids scooter and balance bike brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Micro Scooters66.2% → 54%69.5%Nov 202548.7%Jul 20261st
Razor17.6% → 27%34.9%Jul 202616.9%Nov 20252nd
Wishbone10% → 13.4%13.4%Aug 20268.2%Mar 20263rd
Globber2.2% → 2.8%3.8%Jan 20261.5%Jul 20265th → 4th
Strider3.9% → 2.8%3.9%Oct 20252.2%May 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Micro Scooters’ estimated Share of Search among kids scooter and balance bike brands in New Zealand decreased from 66.2% to 54%.
  • Across the 11 months ending August 2026, Razor’s estimated Share of Search among kids scooter and balance bike brands in New Zealand increased from 17.6% to 27%.
  • Across the 11 months ending August 2026, Wishbone’s estimated Share of Search among kids scooter and balance bike brands in New Zealand increased from 10% to 13.4%.
  • Across the 11 months ending August 2026, Globber’s estimated Share of Search among kids scooter and balance bike brands in New Zealand increased from 2.2% to 2.8%.
  • Across the 11 months ending August 2026, Strider’s estimated Share of Search among kids scooter and balance bike brands in New Zealand decreased from 3.9% to 2.8%.
  • Across the 11 months ending August 2026, Micro Scooters’ estimated Share of Search among kids scooter and balance bike brands in New Zealand peaked at 69.5% in November 2025 and was lowest at 48.7% in July 2026.
  • Across the 11 months ending August 2026, Razor’s estimated Share of Search among kids scooter and balance bike brands in New Zealand peaked at 34.9% in July 2026 and was lowest at 16.9% in November 2025.
  • Across the 11 months ending August 2026, Wishbone’s estimated Share of Search among kids scooter and balance bike brands in New Zealand peaked at 13.4% in August 2026 and was lowest at 8.2% in March 2026.
  • Across the 11 months ending August 2026, Globber’s estimated Share of Search among kids scooter and balance bike brands in New Zealand peaked at 3.8% in January 2026 and was lowest at 1.5% in July 2026.
  • Across the 11 months ending August 2026, Strider’s estimated Share of Search among kids scooter and balance bike brands in New Zealand peaked at 3.9% in October 2025 and was lowest at 2.2% in May 2026.
  • Across the 11 months ending August 2026, Globber rose from 5th to 4th among kids scooter and balance bike brands in New Zealand.
  • Across the 11 months ending August 2026, Strider fell from 4th to 5th among kids scooter and balance bike brands in New Zealand.

How did search popularity change for New Zealand kids scooter and balance bike brands in August 2026?

  1. In August 2026, Globber overtook Strider to rank 4th among kids scooter and balance bike brands in New Zealand, at 2.8%.

  2. In August 2026, Micro Scooters gained estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 48.7% to 54%.

  3. In August 2026, Wishbone gained estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 11% to 13.4%.

  4. In August 2026, Razor lost estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 34.9% to 27%.

  5. In August 2026, Strider lost estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 3.9% to 2.8%.

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