How popular isRazor in search?
In August 2026, there were an estimated 870 branded searches for Razor in New Zealand which is up 20.8% over the last 11 months. Razor holds 27% estimated Share of Search among New Zealand kids scooter and balance bike brands and is ranked 2nd of 5 competitors for search popularity.
Micro Scooters54%
Razor27%
Wishbone13.4%
Globber2.8%
Strider2.8%
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Which kids scooter and balance bike brands compete with Razor?
Share of Search by month for Micro Scooters, Razor, Wishbone, Globber, Strider. The figures are in the table below the chart.
View monthly share of search table
| Month | Micro Scooters | Razor | Wishbone | Globber | Strider |
|---|---|---|---|---|---|
| Oct 2025 | 66.2% | 17.6% | 10% | 2.2% | 3.9% |
| Nov 2025 | 69.5% | 16.9% | 8.9% | 2.1% | 2.6% |
| Dec 2025 | 59.7% | 25.1% | 9.1% | 3% | 3.2% |
| Jan 2026 | 57.8% | 25.3% | 10.8% | 3.8% | 2.4% |
| Feb 2026 | 58.9% | 27.1% | 8.9% | 2.4% | 2.7% |
| Mar 2026 | 59.9% | 26.9% | 8.2% | 2.5% | 2.5% |
| Apr 2026 | 56.9% | 27.3% | 10.9% | 2.3% | 2.6% |
| May 2026 | 56.9% | 29% | 9.4% | 2.5% | 2.2% |
| Jun 2026 | 56% | 27.5% | 10.7% | 2.3% | 3.6% |
| Jul 2026 | 48.7% | 34.9% | 11% | 1.5% | 3.9% |
| Aug 2026 | 54% | 27% | 13.4% | 2.8% | 2.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54% | 1.7K | +6.7% | +5.4 points | |
| 2, held 2nd | 27% | 870 | -25.6% | -7.9 points | |
| 3, held 3rd | 13.4% | 430 | +16.2% | +2.3 points | |
| 4, moved from 5th to 4th | 2.8% | 90 | +80% | +1.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.8% | 90 | -30.8% | -1.1 pointsmoved from 4th to 5th |
54%
held 1st · 1.7K estimated branded searches · +6.7% vs prior month · +5.4 points
2.
Razor27%
held 2nd · 870 estimated branded searches · -25.6% vs prior month · -7.9 points
3.
Wishbone13.4%
held 3rd · 430 estimated branded searches · +16.2% vs prior month · +2.3 points
4.
Globber2.8%
moved from 5th to 4th · 90 estimated branded searches · +80% vs prior month · +1.3 points
5.
Strider2.8%
moved from 4th to 5th · 90 estimated branded searches · -30.8% vs prior month · -1.1 points
Compare search popularity between Razor and its closest rivals
How has branded search demand for Razor changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Razor in New Zealand rose from 720 to 870.
- Across the 11 months ending August 2026, Razor’s estimated Share of Search among kids scooter and balance bike brands in New Zealand increased from 17.6% to 27%.
- Across the 11 months ending August 2026, Razor’s estimated Share of Search among kids scooter and balance bike brands in New Zealand peaked at 34.9% in July 2026 and was lowest at 16.9% in November 2025.
How did search popularity change for New Zealand kids scooter and balance bike brands in August 2026?
5 changes
In August 2026, Globber overtook Strider to rank 4th among kids scooter and balance bike brands in New Zealand, at 2.8%.
In August 2026, Micro Scooters gained estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 48.7% to 54%.
In August 2026, Wishbone gained estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 11% to 13.4%.
In August 2026, Razor lost estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 34.9% to 27%.
In August 2026, Strider lost estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 3.9% to 2.8%.
How is Razor measured?
Brandwave collects information about searches that people make online using Razor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- e100 electric scooter razor
- razor e scooter
- razor power scooter
- razor scooter
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Is Razor your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.