Brandwave

How popular isMicro Scooters in search?

In August 2026, there were an estimated 1.7K branded searches for Micro Scooters in New Zealand which is down 35.6% over the last 11 months. Micro Scooters holds 54% estimated Share of Search among New Zealand kids scooter and balance bike brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Micro Scooters54%
  2. Razor27%
  3. Wishbone13.4%
  4. Globber2.8%
  5. Strider2.8%
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Which kids scooter and balance bike brands compete with Micro Scooters?

Micro Scooters against kids scooter and balance bike brands in New Zealand, by month

Share of Search by month for Micro Scooters, Razor, Wishbone, Globber, Strider. The figures are in the table below the chart.

View monthly share of search table
MonthMicro ScootersRazorWishboneGlobberStrider
Oct 202566.2%17.6%10%2.2%3.9%
Nov 202569.5%16.9%8.9%2.1%2.6%
Dec 202559.7%25.1%9.1%3%3.2%
Jan 202657.8%25.3%10.8%3.8%2.4%
Feb 202658.9%27.1%8.9%2.4%2.7%
Mar 202659.9%26.9%8.2%2.5%2.5%
Apr 202656.9%27.3%10.9%2.3%2.6%
May 202656.9%29%9.4%2.5%2.2%
Jun 202656%27.5%10.7%2.3%3.6%
Jul 202648.7%34.9%11%1.5%3.9%
Aug 202654%27%13.4%2.8%2.8%
Sep 2026—————
  1. held 1st · 1.7K estimated branded searches · +6.7% vs prior month · +5.4 points

  2. 2.Razor

    27%

    held 2nd · 870 estimated branded searches · -25.6% vs prior month · -7.9 points

  3. 3.Wishbone

    13.4%

    held 3rd · 430 estimated branded searches · +16.2% vs prior month · +2.3 points

  4. 4.Globber

    2.8%

    moved from 5th to 4th · 90 estimated branded searches · +80% vs prior month · +1.3 points

  5. 5.Strider

    2.8%

    moved from 4th to 5th · 90 estimated branded searches · -30.8% vs prior month · -1.1 points

Compare search popularity between Micro Scooters and its closest rivals

How has branded search demand for Micro Scooters changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Micro Scooters in New Zealand fell from 2.7K to 1.7K.
  • Across the 11 months ending August 2026, Micro Scooters’ estimated Share of Search among kids scooter and balance bike brands in New Zealand decreased from 66.2% to 54%.
  • Across the 11 months ending August 2026, Micro Scooters’ estimated Share of Search among kids scooter and balance bike brands in New Zealand peaked at 69.5% in November 2025 and was lowest at 48.7% in July 2026.

How did search popularity change for New Zealand kids scooter and balance bike brands in August 2026?

  1. In August 2026, Globber overtook Strider to rank 4th among kids scooter and balance bike brands in New Zealand, at 2.8%.

  2. In August 2026, Micro Scooters gained estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 48.7% to 54%.

  3. In August 2026, Wishbone gained estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 11% to 13.4%.

  4. In August 2026, Razor lost estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 34.9% to 27%.

  5. In August 2026, Strider lost estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 3.9% to 2.8%.

How is Micro Scooters measured?

Brandwave collects information about searches that people make online using Micro Scooters’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • micro scooter
  • micro scooter adult
  • micro scooter helmets
  • micro scooter maxi micro
  • micro scooter sale
  • micro scooter sprite
  • micro scooters near me
  • micro scooters nz
  • micro scooters online
  • microscooters co nz
  • microscooters nz

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How the Brand Demand Index is measured

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Is Micro Scooters your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.