Micro Scooters vs Razor:Which is more popular by branded search in New Zealand?
In August 2026, Micro Scooters had more branded searches than Razor among kids scooter and balance bike brands in New Zealand. Micro Scooters was estimated to have 1.7K branded searches compared to Razor’s 870, and held a 54% Share of Search versus Razor’s 27%.
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Which is more popular in search, Micro Scooters or Razor?
Compare the kids scooter and balance bike brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Micro Scooters, Razor. The figures are in the table below the chart.
View monthly share of search table
| Month | Micro Scooters | Razor | Wishbone | Globber | Strider |
|---|---|---|---|---|---|
| Oct 2025 | 66.2% | 17.6% | 10% | 2.2% | 3.9% |
| Nov 2025 | 69.5% | 16.9% | 8.9% | 2.1% | 2.6% |
| Dec 2025 | 59.7% | 25.1% | 9.1% | 3% | 3.2% |
| Jan 2026 | 57.8% | 25.3% | 10.8% | 3.8% | 2.4% |
| Feb 2026 | 58.9% | 27.1% | 8.9% | 2.4% | 2.7% |
| Mar 2026 | 59.9% | 26.9% | 8.2% | 2.5% | 2.5% |
| Apr 2026 | 56.9% | 27.3% | 10.9% | 2.3% | 2.6% |
| May 2026 | 56.9% | 29% | 9.4% | 2.5% | 2.2% |
| Jun 2026 | 56% | 27.5% | 10.7% | 2.3% | 3.6% |
| Jul 2026 | 48.7% | 34.9% | 11% | 1.5% | 3.9% |
| Aug 2026 | 54% | 27% | 13.4% | 2.8% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Micro Scooters and Razor comparison changed over the last 12 months?
3 findings
- Micro Scooters was ahead of Razor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Micro Scooters’ estimated Share of Search among kids scooter and balance bike brands in New Zealand moved from 66.2% to 54%, and its estimated monthly branded searches moved from 2.7K to 1.7K.
- Across the 11 months ending August 2026, Razor’s estimated Share of Search among kids scooter and balance bike brands in New Zealand moved from 17.6% to 27%, and its estimated monthly branded searches moved from 720 to 870.
How did search popularity change for New Zealand kids scooter and balance bike brands in August 2026?
2 changes
In August 2026, Micro Scooters gained estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 48.7% to 54%.
In August 2026, Razor lost estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 34.9% to 27%.
How each brand is measured
Brandwave collects information about searches that people make online using Micro Scooters’ and Razor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Micro Scooters
11 branded search terms
- micro scooter
- micro scooter adult
- micro scooter helmets
- micro scooter maxi micro
- micro scooter sale
- micro scooter sprite
- micro scooters near me
- micro scooters nz
- micro scooters online
- microscooters co nz
- microscooters nz
Razor
4 branded search terms
- e100 electric scooter razor
- razor e scooter
- razor power scooter
- razor scooter
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.