Razor vs Strider:Which is more popular by branded search in New Zealand?
In August 2026, Razor had more branded searches than Strider among kids scooter and balance bike brands in New Zealand. Razor was estimated to have 870 branded searches compared to Strider’s 90, and held a 27% Share of Search versus Strider’s 2.8%.
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Which is more popular in search, Razor or Strider?
Compare the kids scooter and balance bike brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Razor, Strider. The figures are in the table below the chart.
View monthly share of search table
| Month | Micro Scooters | Razor | Wishbone | Globber | Strider |
|---|---|---|---|---|---|
| Oct 2025 | 66.2% | 17.6% | 10% | 2.2% | 3.9% |
| Nov 2025 | 69.5% | 16.9% | 8.9% | 2.1% | 2.6% |
| Dec 2025 | 59.7% | 25.1% | 9.1% | 3% | 3.2% |
| Jan 2026 | 57.8% | 25.3% | 10.8% | 3.8% | 2.4% |
| Feb 2026 | 58.9% | 27.1% | 8.9% | 2.4% | 2.7% |
| Mar 2026 | 59.9% | 26.9% | 8.2% | 2.5% | 2.5% |
| Apr 2026 | 56.9% | 27.3% | 10.9% | 2.3% | 2.6% |
| May 2026 | 56.9% | 29% | 9.4% | 2.5% | 2.2% |
| Jun 2026 | 56% | 27.5% | 10.7% | 2.3% | 3.6% |
| Jul 2026 | 48.7% | 34.9% | 11% | 1.5% | 3.9% |
| Aug 2026 | 54% | 27% | 13.4% | 2.8% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Razor and Strider comparison changed over the last 12 months?
3 findings
- Razor was ahead of Strider in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Razor’s estimated Share of Search among kids scooter and balance bike brands in New Zealand moved from 17.6% to 27%, and its estimated monthly branded searches moved from 720 to 870.
- Across the 11 months ending August 2026, Strider’s estimated Share of Search among kids scooter and balance bike brands in New Zealand moved from 3.9% to 2.8%, and its estimated monthly branded searches moved from 160 to 90.
How did search popularity change for New Zealand kids scooter and balance bike brands in August 2026?
3 changes
In August 2026, Globber overtook Strider to rank 4th among kids scooter and balance bike brands in New Zealand, at 2.8%.
In August 2026, Razor lost estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 34.9% to 27%.
In August 2026, Strider lost estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 3.9% to 2.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Razor’s and Strider’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.