Razor vs Wishbone:Which is more popular by branded search in New Zealand?
In August 2026, Razor had more branded searches than Wishbone among kids scooter and balance bike brands in New Zealand. Razor was estimated to have 870 branded searches compared to Wishbone’s 430, and held a 27% Share of Search versus Wishbone’s 13.4%.
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Which is more popular in search, Razor or Wishbone?
Compare the kids scooter and balance bike brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Razor, Wishbone. The figures are in the table below the chart.
View monthly share of search table
| Month | Micro Scooters | Razor | Wishbone | Globber | Strider |
|---|---|---|---|---|---|
| Oct 2025 | 66.2% | 17.6% | 10% | 2.2% | 3.9% |
| Nov 2025 | 69.5% | 16.9% | 8.9% | 2.1% | 2.6% |
| Dec 2025 | 59.7% | 25.1% | 9.1% | 3% | 3.2% |
| Jan 2026 | 57.8% | 25.3% | 10.8% | 3.8% | 2.4% |
| Feb 2026 | 58.9% | 27.1% | 8.9% | 2.4% | 2.7% |
| Mar 2026 | 59.9% | 26.9% | 8.2% | 2.5% | 2.5% |
| Apr 2026 | 56.9% | 27.3% | 10.9% | 2.3% | 2.6% |
| May 2026 | 56.9% | 29% | 9.4% | 2.5% | 2.2% |
| Jun 2026 | 56% | 27.5% | 10.7% | 2.3% | 3.6% |
| Jul 2026 | 48.7% | 34.9% | 11% | 1.5% | 3.9% |
| Aug 2026 | 54% | 27% | 13.4% | 2.8% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Razor and Wishbone comparison changed over the last 12 months?
3 findings
- Razor was ahead of Wishbone in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Razor’s estimated Share of Search among kids scooter and balance bike brands in New Zealand moved from 17.6% to 27%, and its estimated monthly branded searches moved from 720 to 870.
- Across the 11 months ending August 2026, Wishbone’s estimated Share of Search among kids scooter and balance bike brands in New Zealand moved from 10% to 13.4%, and its estimated monthly branded searches moved from 410 to 430.
How did search popularity change for New Zealand kids scooter and balance bike brands in August 2026?
2 changes
In August 2026, Wishbone gained estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 11% to 13.4%.
In August 2026, Razor lost estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 34.9% to 27%.
How each brand is measured
Brandwave collects information about searches that people make online using Razor’s and Wishbone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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