Brandwave

IT service management tools in New Zealand:Which brands are most popular in search?

In August 2026, ServiceNow was the most searched among IT service management tools in New Zealand, with an estimated 2.2K branded searches and 76.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. ServiceNow76.7%
  2. Jira Service Management7.5%
  3. ManageEngine7.2%
  4. Freshservice6.8%
  5. HaloITSM1.7%

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Share of SearchLeaderboard

Compare the IT service desk and asset management tools New Zealand IT teams run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among IT service management tools in New Zealand, by month

Share of Search by month for ServiceNow, Jira Service Management, ManageEngine, Freshservice. The figures are in the table below the chart.

View monthly share of search table
MonthServiceNowJira Service ManagementManageEngineFreshserviceHaloITSM
Oct 202573.3%7.3%11.2%6.9%1.3%
Nov 202573%7.3%11.2%6.4%2.1%
Dec 202575.5%5.9%9%8%1.6%
Jan 202677.9%6.6%7%6.1%2.3%
Feb 202677.8%7.9%7.5%5%1.7%
Mar 202679.2%6%8.1%5.4%1.3%
Apr 202678.2%5.1%9.2%5.8%1.7%
May 202684.4%4.3%6.5%4%0.75%
Jun 202682.2%6.2%6.2%4.3%1.1%
Jul 202681.7%5.2%6.2%5.5%1.4%
Aug 202676.7%7.5%7.2%6.8%1.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.ServiceNow

    76.7%

    held 1st · 2.2K estimated branded searches · -5.1% vs prior month · -4.9 points

  2. 2.Jira Service Management

    7.5%

    moved from 4th to 2nd · 220 estimated branded searches · +46.7% vs prior month · +2.3 points

  3. 3.ManageEngine

    7.2%

    moved from 2nd to 3rd · 210 estimated branded searches · +16.7% vs prior month · +1 points

  4. 4.Freshservice

    6.8%

    moved from 3rd to 4th · 200 estimated branded searches · +25% vs prior month · +1.3 points

  5. 5.HaloITSM

    1.7%

    held 5th · 50 estimated branded searches · +25% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among IT service management tools in New Zealand?

In August 2026, ServiceNow was the most searched among IT service management tools in New Zealand, with an estimated 2.2K branded searches and 76.7% estimated Share of Search within this set. Jira Service Management is in 2nd place, 69.2 percentage points behind at 7.5% Share of Search.

New Zealand IT service management tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
ServiceNow73.3% → 76.7%84.4%May 202673%Nov 20251st
Jira Service Management7.3% → 7.5%7.9%Feb 20264.3%May 20263rd → 2nd
ManageEngine11.2% → 7.2%11.2%Oct 20256.2%Jun 20262nd → 3rd
Freshservice6.9% → 6.8%8%Dec 20254%May 20264th
HaloITSM1.3% → 1.7%2.3%Jan 20260.75%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among IT service management tools in New Zealand increased from 73.3% to 76.7%.
  • Across the 11 months ending August 2026, ManageEngine’s estimated Share of Search among IT service management tools in New Zealand decreased from 11.2% to 7.2%.
  • Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among IT service management tools in New Zealand peaked at 84.4% in May 2026 and was lowest at 73% in November 2025.
  • Across the 11 months ending August 2026, Jira Service Management’s estimated Share of Search among IT service management tools in New Zealand peaked at 7.9% in February 2026 and was lowest at 4.3% in May 2026.
  • Across the 11 months ending August 2026, ManageEngine’s estimated Share of Search among IT service management tools in New Zealand peaked at 11.2% in October 2025 and was lowest at 6.2% in June 2026.
  • Across the 11 months ending August 2026, Freshservice’s estimated Share of Search among IT service management tools in New Zealand peaked at 8% in December 2025 and was lowest at 4% in May 2026.
  • Across the 11 months ending August 2026, HaloITSM’s estimated Share of Search among IT service management tools in New Zealand peaked at 2.3% in January 2026 and was lowest at 0.75% in May 2026.
  • Across the 11 months ending August 2026, Jira Service Management rose from 3rd to 2nd among IT service management tools in New Zealand.
  • Across the 11 months ending August 2026, ManageEngine fell from 2nd to 3rd among IT service management tools in New Zealand.
  • Across the 11 months ending August 2026, Freshservice and HaloITSM held steady: their estimated Share of Search among IT service management tools in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand IT service management tools in August 2026?

  1. In August 2026, Jira Service Management overtook Freshservice to rank 2nd among IT service management tools in New Zealand, at 7.5%.

  2. In August 2026, Freshservice gained estimated Share of Search among IT service management tools in New Zealand, from 5.5% to 6.8%.

  3. In August 2026, ManageEngine gained estimated Share of Search among IT service management tools in New Zealand, from 6.2% to 7.2%.

  4. In August 2026, ServiceNow lost estimated Share of Search among IT service management tools in New Zealand, from 81.7% to 76.7%.

  5. HaloITSM’s estimated Share of Search among IT service management tools in New Zealand has gained ground for 3 months in a row, from 0.75% to 1.7% in August 2026.

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