Freshservice vs ManageEngine:Which is more popular by branded search in New Zealand?
In August 2026, Freshservice and ManageEngine were level on Share of Search among IT service management tools in New Zealand, with an estimated 200 versus 210 branded searches, at 6.8% and 7.2% estimated Share of Search.
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Which is more popular in search, Freshservice or ManageEngine?
Compare the IT service desk and asset management tools New Zealand IT teams run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ManageEngine, Freshservice. The figures are in the table below the chart.
View monthly share of search table
| Month | ServiceNow | Jira Service Management | ManageEngine | Freshservice | HaloITSM |
|---|---|---|---|---|---|
| Oct 2025 | 73.3% | 7.3% | 11.2% | 6.9% | 1.3% |
| Nov 2025 | 73% | 7.3% | 11.2% | 6.4% | 2.1% |
| Dec 2025 | 75.5% | 5.9% | 9% | 8% | 1.6% |
| Jan 2026 | 77.9% | 6.6% | 7% | 6.1% | 2.3% |
| Feb 2026 | 77.8% | 7.9% | 7.5% | 5% | 1.7% |
| Mar 2026 | 79.2% | 6% | 8.1% | 5.4% | 1.3% |
| Apr 2026 | 78.2% | 5.1% | 9.2% | 5.8% | 1.7% |
| May 2026 | 84.4% | 4.3% | 6.5% | 4% | 0.75% |
| Jun 2026 | 82.2% | 6.2% | 6.2% | 4.3% | 1.1% |
| Jul 2026 | 81.7% | 5.2% | 6.2% | 5.5% | 1.4% |
| Aug 2026 | 76.7% | 7.5% | 7.2% | 6.8% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the Freshservice and ManageEngine comparison changed over the last 12 months?
3 findings
- ManageEngine was ahead of Freshservice in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Freshservice’s estimated Share of Search among IT service management tools in New Zealand moved from 6.9% to 6.8%, and its estimated monthly branded searches moved from 160 to 200.
- Across the 11 months ending August 2026, ManageEngine’s estimated Share of Search among IT service management tools in New Zealand moved from 11.2% to 7.2%, and its estimated monthly branded searches moved from 260 to 210.
How did search popularity change for New Zealand IT service management tools in August 2026?
3 changes
In August 2026, Jira Service Management overtook Freshservice to rank 2nd among IT service management tools in New Zealand, at 7.5%.
In August 2026, Freshservice gained estimated Share of Search among IT service management tools in New Zealand, from 5.5% to 6.8%.
In August 2026, ManageEngine gained estimated Share of Search among IT service management tools in New Zealand, from 6.2% to 7.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Freshservice’s and ManageEngine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Freshservice
4 branded search terms
- freshservice
- freshservice asset management
- freshservice itsm
- freshservice service desk
ManageEngine
7 branded search terms
- manageengine
- manageengine asset management
- manageengine com
- manageengine itsm
- manageengine near me
- manageengine plus
- manageengine service desk
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.