Breville vs Vicks:Which is more popular in New Zealand?
In October 2026, Vicks had more branded searches than Breville among humidifier brands in New Zealand. Vicks had about 590 branded searches, while Breville had 70. Vicks made up 80.8% of all humidifier brand searches we track, and Breville accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about humidifier brands, Breville appeared in three of the five answers and Vicks in one. Breville was mentioned before Vicks in every answer that named either.
Who do people search for more?
Vicks, about 8 searches for every 1 for Breville
Who does AI mention more?
Breville, mentioned in 3 of 5 answers, Vicks in 1
Who does AI recommend more?
Breville, named ahead of Vicks in 2 of 2 answers
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Top humidifier brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Vicks was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Breville was listed before Vicks in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Philips3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xiaomi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dreo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Vicks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Levoit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about humidifier brands
5 answers
Asked ChatGPT
“Which humidifier brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best humidifier brands in New Zealand?”
Asked ChatGPT
“What's the best humidifier brand in New Zealand for dry rooms?”
Searched Google, AI Overview
“humidifier for bedroom”
Searched Google, AI Overview
“cool mist humidifier”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Breville or Vicks more popular in search?
This chart shows how often people search Google for Breville and Vicks by name. Each line represents a brand's share of searches for all six humidifier brands we track, month by month, from searches in New Zealand.
Share of searches by month for Vicks, Breville. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vicks | Breville | Philips | Xiaomi | Dreo | Levoit |
|---|---|---|---|---|---|---|
| Nov 2025 | 67.7% | 12.9% | 6.5% | 3.2% | 3.2% | 6.5% |
| Dec 2025 | 70.3% | 10.8% | 5.4% | 8.1% | 2.7% | 2.7% |
| Jan 2026 | 60.9% | 17.4% | 4.3% | 8.7% | 4.3% | 4.3% |
| Feb 2026 | 70% | 13.3% | 3.3% | 3.3% | 3.3% | 6.7% |
| Mar 2026 | 76.2% | 4.8% | 4.8% | 7.1% | 2.4% | 4.8% |
| Apr 2026 | 72.7% | 9.1% | 4.5% | 6.8% | 2.3% | 4.5% |
| May 2026 | 80.8% | 6.8% | 2.7% | 4.1% | 1.4% | 4.1% |
| Jun 2026 | 82.8% | 8% | 2.3% | 3.4% | 1.1% | 2.3% |
| Jul 2026 | 77.4% | 7.5% | 5.4% | 4.3% | 1.1% | 4.3% |
| Aug 2026 | 83% | 8.5% | 2.8% | 2.8% | 0% | 2.8% |
| Sep 2026 | 85.5% | 7.2% | 1.4% | 2.9% | 1.4% | 1.4% |
| Oct 2026 | 80.8% | 9.6% | 4.1% | 2.7% | 1.4% | 1.4% |
Breville sells other things too, so only its searches that name this product count here, like “breville humidifier”.
How has branded search for Breville and Vicks changed in New Zealand over the last 12 months?
3 findings
- Vicks was ahead of Breville in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Breville’s share of searches among humidifier brands in New Zealand moved from 12.9% to 9.6%, and its estimated monthly branded searches moved from 40 to 70.
- Across the 12 months ending October 2026, Vicks’ share of searches among humidifier brands in New Zealand moved from 67.7% to 80.8%, and its estimated monthly branded searches moved from 210 to 590.
How did search popularity change for New Zealand humidifier brands in October 2026?
2 changes
In October 2026, Breville gained share of searches among humidifier brands in New Zealand, from 7.2% to 9.6%.
In October 2026, Vicks lost share of searches among humidifier brands in New Zealand, from 85.5% to 80.8%.
How are Breville’s and Vicks’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Breville’s and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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