Brandwave

Headless CMS platforms in New Zealand:Which brands are most popular in search?

In August 2026, Contentful was the most searched among headless CMS platforms in New Zealand, with an estimated 550 branded searches and 47% estimated Share of Search within this set.

Share of Search, August 2026
  1. Contentful47%
  2. Prismic30.8%
  3. Sanity20.5%
  4. Hygraph1.7%

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Share of SearchLeaderboard

Compare Headless CMS platforms in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among headless CMS platforms in New Zealand, by month

Share of Search by month for Contentful, Prismic, Sanity. The figures are in the table below the chart.

View monthly share of search table
MonthContentfulPrismicSanityHygraph
Oct 202544.1%37.3%16.1%2.5%
Nov 202546.4%33.6%19.1%0.91%
Dec 202540.9%37.6%19.4%2.2%
Jan 202643%38%16%3%
Feb 202644.8%33.6%18.1%3.4%
Mar 202649.3%26.1%20.9%3.7%
Apr 202645.6%28.8%24%1.6%
May 202639.4%33.9%23.6%3.1%
Jun 202644.6%28.5%25.4%1.5%
Jul 202649.2%25.4%23%2.5%
Aug 202647%30.8%20.5%1.7%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Contentful

    47%

    held 1st · 550 estimated branded searches · -8.3% vs prior month · -2.2 points

  2. 2.Prismic

    30.8%

    held 2nd · 360 estimated branded searches · +16.1% vs prior month · +5.4 points

  3. 3.Sanity

    20.5%

    held 3rd · 240 estimated branded searches · -14.3% vs prior month · -2.4 points

  4. 4.Hygraph

    1.7%

    held 4th · 20 estimated branded searches · -33.3% vs prior month · -0.7 points

Compare search popularity between leading brands

Which brand is most popular in search among headless CMS platforms in New Zealand?

In August 2026, Contentful was the most searched among headless CMS platforms in New Zealand, with an estimated 550 branded searches and 47% estimated Share of Search within this set. Prismic is in 2nd place, 16.2 percentage points behind at 30.8% Share of Search.

New Zealand headless CMS platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Contentful44.1% → 47%49.3%Mar 202639.4%May 20261st
Prismic37.3% → 30.8%38%Jan 202625.4%Jul 20262nd
Sanity16.1% → 20.5%25.4%Jun 202616%Jan 20263rd
Hygraph2.5% → 1.7%3.7%Mar 20260.91%Nov 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, Contentful’s estimated Share of Search among headless CMS platforms in New Zealand increased from 44.1% to 47%.
  • Across the 11 months ending August 2026, Prismic’s estimated Share of Search among headless CMS platforms in New Zealand decreased from 37.3% to 30.8%.
  • Across the 11 months ending August 2026, Sanity’s estimated Share of Search among headless CMS platforms in New Zealand increased from 16.1% to 20.5%.
  • Across the 11 months ending August 2026, Hygraph’s estimated Share of Search among headless CMS platforms in New Zealand decreased from 2.5% to 1.7%.
  • Across the 11 months ending August 2026, Contentful’s estimated Share of Search among headless CMS platforms in New Zealand peaked at 49.3% in March 2026 and was lowest at 39.4% in May 2026.
  • Across the 11 months ending August 2026, Prismic’s estimated Share of Search among headless CMS platforms in New Zealand peaked at 38% in January 2026 and was lowest at 25.4% in July 2026.
  • Across the 11 months ending August 2026, Sanity’s estimated Share of Search among headless CMS platforms in New Zealand peaked at 25.4% in June 2026 and was lowest at 16% in January 2026.
  • Across the 11 months ending August 2026, Hygraph’s estimated Share of Search among headless CMS platforms in New Zealand peaked at 3.7% in March 2026 and was lowest at 0.91% in November 2025.

How did search popularity change for New Zealand headless CMS platforms in August 2026?

  1. In August 2026, Prismic gained estimated Share of Search among headless CMS platforms in New Zealand, from 25.4% to 30.8%.

  2. In August 2026, Sanity lost estimated Share of Search among headless CMS platforms in New Zealand, from 23% to 20.5%.

  3. In August 2026, Contentful lost estimated Share of Search among headless CMS platforms in New Zealand, from 49.2% to 47%.

  4. In August 2026, Hygraph lost estimated Share of Search among headless CMS platforms in New Zealand, from 2.5% to 1.7%.

How the Brand Demand Index is measured

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