Brandwave

How popular isSanity in search?

In August 2026, there were an estimated 240 branded searches for Sanity in New Zealand which is up 26.3% over the last 11 months. Sanity holds 20.5% estimated Share of Search among New Zealand headless CMS platforms and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Contentful47%
  2. Prismic30.8%
  3. Sanity20.5%
  4. Hygraph1.7%
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Which headless CMS platforms compete with Sanity?

Sanity against headless CMS platforms in New Zealand, by month

Share of Search by month for Contentful, Prismic, Sanity. The figures are in the table below the chart.

View monthly share of search table
MonthContentfulPrismicSanityHygraph
Oct 202544.1%37.3%16.1%2.5%
Nov 202546.4%33.6%19.1%0.91%
Dec 202540.9%37.6%19.4%2.2%
Jan 202643%38%16%3%
Feb 202644.8%33.6%18.1%3.4%
Mar 202649.3%26.1%20.9%3.7%
Apr 202645.6%28.8%24%1.6%
May 202639.4%33.9%23.6%3.1%
Jun 202644.6%28.5%25.4%1.5%
Jul 202649.2%25.4%23%2.5%
Aug 202647%30.8%20.5%1.7%
Sep 2026————

  1. 1.Contentful

    47%

    held 1st · 550 estimated branded searches · -8.3% vs prior month · -2.2 points

  2. 2.Prismic

    30.8%

    held 2nd · 360 estimated branded searches · +16.1% vs prior month · +5.4 points

  3. 3.Sanity

    20.5%

    held 3rd · 240 estimated branded searches · -14.3% vs prior month · -2.4 points

  4. 4.Hygraph

    1.7%

    held 4th · 20 estimated branded searches · -33.3% vs prior month · -0.7 points

Compare search popularity between Sanity and its closest rivals

How has branded search demand for Sanity changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sanity in New Zealand rose from 190 to 240.
  • Across the 11 months ending August 2026, Sanity’s estimated Share of Search among headless CMS platforms in New Zealand increased from 16.1% to 20.5%.
  • Across the 11 months ending August 2026, Sanity’s estimated Share of Search among headless CMS platforms in New Zealand peaked at 25.4% in June 2026 and was lowest at 16% in January 2026.

How did search popularity change for New Zealand headless CMS platforms in August 2026?

  1. In August 2026, Prismic gained estimated Share of Search among headless CMS platforms in New Zealand, from 25.4% to 30.8%.

  2. In August 2026, Sanity lost estimated Share of Search among headless CMS platforms in New Zealand, from 23% to 20.5%.

  3. In August 2026, Contentful lost estimated Share of Search among headless CMS platforms in New Zealand, from 49.2% to 47%.

  4. In August 2026, Hygraph lost estimated Share of Search among headless CMS platforms in New Zealand, from 2.5% to 1.7%.

How is Sanity measured?

Brandwave collects information about searches that people make online using Sanity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • cms sanity
  • customize sanity studio
  • headless cms sanity
  • sanity cms
  • sanity content operating system
  • sanity headless cms
  • sanity io
  • sanity io cms
  • sanity studio
  • sanity studio cms
  • sanity studio v3

Do you work for Sanity? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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