Prismic vs Sanity:Which is more popular by branded search in New Zealand?
In August 2026, Prismic had more branded searches than Sanity among headless CMS platforms in New Zealand. Prismic was estimated to have 360 branded searches compared to Sanity’s 240, and held a 30.8% Share of Search versus Sanity’s 20.5%.
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Which is more popular in search, Prismic or Sanity?
Compare Headless CMS platforms in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Prismic, Sanity. The figures are in the table below the chart.
View monthly share of search table
| Month | Contentful | Prismic | Sanity | Hygraph |
|---|---|---|---|---|
| Oct 2025 | 44.1% | 37.3% | 16.1% | 2.5% |
| Nov 2025 | 46.4% | 33.6% | 19.1% | 0.91% |
| Dec 2025 | 40.9% | 37.6% | 19.4% | 2.2% |
| Jan 2026 | 43% | 38% | 16% | 3% |
| Feb 2026 | 44.8% | 33.6% | 18.1% | 3.4% |
| Mar 2026 | 49.3% | 26.1% | 20.9% | 3.7% |
| Apr 2026 | 45.6% | 28.8% | 24% | 1.6% |
| May 2026 | 39.4% | 33.9% | 23.6% | 3.1% |
| Jun 2026 | 44.6% | 28.5% | 25.4% | 1.5% |
| Jul 2026 | 49.2% | 25.4% | 23% | 2.5% |
| Aug 2026 | 47% | 30.8% | 20.5% | 1.7% |
| Sep 2026 | — | — | — | — |
How has the Prismic and Sanity comparison changed over the last 12 months?
3 findings
- Prismic was ahead of Sanity in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Prismic’s estimated Share of Search among headless CMS platforms in New Zealand moved from 37.3% to 30.8%, and its estimated monthly branded searches moved from 440 to 360.
- Across the 11 months ending August 2026, Sanity’s estimated Share of Search among headless CMS platforms in New Zealand moved from 16.1% to 20.5%, and its estimated monthly branded searches moved from 190 to 240.
How did search popularity change for New Zealand headless CMS platforms in August 2026?
2 changes
In August 2026, Prismic gained estimated Share of Search among headless CMS platforms in New Zealand, from 25.4% to 30.8%.
In August 2026, Sanity lost estimated Share of Search among headless CMS platforms in New Zealand, from 23% to 20.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Prismic’s and Sanity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Prismic
11 branded search terms
- cms prismic
- headless cms prismic
- prismic
- prismic cms
- prismic cms pricing
- prismic headless cms
- prismic hosting
- prismic io
- prismic pricing
- prismic website
- prismicio
Sanity
11 branded search terms
- cms sanity
- customize sanity studio
- headless cms sanity
- sanity cms
- sanity content operating system
- sanity headless cms
- sanity io
- sanity io cms
- sanity studio
- sanity studio cms
- sanity studio v3
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.