How popular isContentful in search?
In August 2026, there were an estimated 550 branded searches for Contentful in New Zealand which is up 5.8% over the last 11 months. Contentful holds 47% estimated Share of Search among New Zealand headless CMS platforms and is ranked 1st of 4 competitors for search popularity.
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Which headless CMS platforms compete with Contentful?
Share of Search by month for Contentful, Prismic, Sanity. The figures are in the table below the chart.
View monthly share of search table
| Month | Contentful | Prismic | Sanity | Hygraph |
|---|---|---|---|---|
| Oct 2025 | 44.1% | 37.3% | 16.1% | 2.5% |
| Nov 2025 | 46.4% | 33.6% | 19.1% | 0.91% |
| Dec 2025 | 40.9% | 37.6% | 19.4% | 2.2% |
| Jan 2026 | 43% | 38% | 16% | 3% |
| Feb 2026 | 44.8% | 33.6% | 18.1% | 3.4% |
| Mar 2026 | 49.3% | 26.1% | 20.9% | 3.7% |
| Apr 2026 | 45.6% | 28.8% | 24% | 1.6% |
| May 2026 | 39.4% | 33.9% | 23.6% | 3.1% |
| Jun 2026 | 44.6% | 28.5% | 25.4% | 1.5% |
| Jul 2026 | 49.2% | 25.4% | 23% | 2.5% |
| Aug 2026 | 47% | 30.8% | 20.5% | 1.7% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47% | 550 | -8.3% | -2.2 points | |
| 2, held 2nd | 30.8% | 360 | +16.1% | +5.4 points | |
| 3, held 3rd | 20.5% | 240 | -14.3% | -2.4 points | |
| 4, held 4th | 1.7% | 20 | -33.3% | -0.7 points |
47%
held 1st · 550 estimated branded searches · -8.3% vs prior month · -2.2 points
2.
Prismic30.8%
held 2nd · 360 estimated branded searches · +16.1% vs prior month · +5.4 points
3.
Sanity20.5%
held 3rd · 240 estimated branded searches · -14.3% vs prior month · -2.4 points
4.
Hygraph1.7%
held 4th · 20 estimated branded searches · -33.3% vs prior month · -0.7 points
Compare search popularity between Contentful and its closest rivals
How has branded search demand for Contentful changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Contentful in New Zealand rose from 520 to 550.
- Across the 11 months ending August 2026, Contentful’s estimated Share of Search among headless CMS platforms in New Zealand increased from 44.1% to 47%.
- Across the 11 months ending August 2026, Contentful’s estimated Share of Search among headless CMS platforms in New Zealand peaked at 49.3% in March 2026 and was lowest at 39.4% in May 2026.
How did search popularity change for New Zealand headless CMS platforms in August 2026?
4 changes
In August 2026, Prismic gained estimated Share of Search among headless CMS platforms in New Zealand, from 25.4% to 30.8%.
In August 2026, Sanity lost estimated Share of Search among headless CMS platforms in New Zealand, from 23% to 20.5%.
In August 2026, Contentful lost estimated Share of Search among headless CMS platforms in New Zealand, from 49.2% to 47%.
In August 2026, Hygraph lost estimated Share of Search among headless CMS platforms in New Zealand, from 2.5% to 1.7%.
How is Contentful measured?
Brandwave collects information about searches that people make online using Contentful’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
20 branded search terms
- app contentful
- contentful
- contentful ai
- contentful apps
- contentful blog
- contentful cms
- contentful com
- contentful company
- contentful demo
- contentful ecommerce
- contentful headless cms
- contentful launch
- contentful open source
- contentful personalization
- contentful pricing
- contentful reviews
- contentful seo
- contentful studio
- contentful video
- headless cms contentful
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Is Contentful your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.