Contentful vs Prismic:Which is more popular by branded search in New Zealand?
In August 2026, Contentful had more branded searches than Prismic among headless CMS platforms in New Zealand. Contentful was estimated to have 550 branded searches compared to Prismic’s 360, and held a 47% Share of Search versus Prismic’s 30.8%.
Follow Contentful vs Prismic and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Contentful or Prismic?
Compare Headless CMS platforms in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Contentful, Prismic. The figures are in the table below the chart.
View monthly share of search table
| Month | Contentful | Prismic | Sanity | Hygraph |
|---|---|---|---|---|
| Oct 2025 | 44.1% | 37.3% | 16.1% | 2.5% |
| Nov 2025 | 46.4% | 33.6% | 19.1% | 0.91% |
| Dec 2025 | 40.9% | 37.6% | 19.4% | 2.2% |
| Jan 2026 | 43% | 38% | 16% | 3% |
| Feb 2026 | 44.8% | 33.6% | 18.1% | 3.4% |
| Mar 2026 | 49.3% | 26.1% | 20.9% | 3.7% |
| Apr 2026 | 45.6% | 28.8% | 24% | 1.6% |
| May 2026 | 39.4% | 33.9% | 23.6% | 3.1% |
| Jun 2026 | 44.6% | 28.5% | 25.4% | 1.5% |
| Jul 2026 | 49.2% | 25.4% | 23% | 2.5% |
| Aug 2026 | 47% | 30.8% | 20.5% | 1.7% |
| Sep 2026 | — | — | — | — |
How has the Contentful and Prismic comparison changed over the last 12 months?
3 findings
- Contentful was ahead of Prismic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Contentful’s estimated Share of Search among headless CMS platforms in New Zealand moved from 44.1% to 47%, and its estimated monthly branded searches moved from 520 to 550.
- Across the 11 months ending August 2026, Prismic’s estimated Share of Search among headless CMS platforms in New Zealand moved from 37.3% to 30.8%, and its estimated monthly branded searches moved from 440 to 360.
How did search popularity change for New Zealand headless CMS platforms in August 2026?
2 changes
In August 2026, Prismic gained estimated Share of Search among headless CMS platforms in New Zealand, from 25.4% to 30.8%.
In August 2026, Contentful lost estimated Share of Search among headless CMS platforms in New Zealand, from 49.2% to 47%.
How each brand is measured
Brandwave collects information about searches that people make online using Contentful’s and Prismic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Contentful
20 branded search terms
- app contentful
- contentful
- contentful ai
- contentful apps
- contentful blog
- contentful cms
- contentful com
- contentful company
- contentful demo
- contentful ecommerce
- contentful headless cms
- contentful launch
- contentful open source
- contentful personalization
- contentful pricing
- contentful reviews
- contentful seo
- contentful studio
- contentful video
- headless cms contentful
Prismic
11 branded search terms
- cms prismic
- headless cms prismic
- prismic
- prismic cms
- prismic cms pricing
- prismic headless cms
- prismic hosting
- prismic io
- prismic pricing
- prismic website
- prismicio
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.