Contentful vs Hygraph:Which is more popular by branded search in New Zealand?
In August 2026, Contentful had more branded searches than Hygraph among headless CMS platforms in New Zealand. Contentful was estimated to have 550 branded searches compared to Hygraph’s 20, and held a 47% Share of Search versus Hygraph’s 1.7%.
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Which is more popular in search, Contentful or Hygraph?
Compare Headless CMS platforms in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Contentful, Hygraph. The figures are in the table below the chart.
View monthly share of search table
| Month | Contentful | Prismic | Sanity | Hygraph |
|---|---|---|---|---|
| Oct 2025 | 44.1% | 37.3% | 16.1% | 2.5% |
| Nov 2025 | 46.4% | 33.6% | 19.1% | 0.91% |
| Dec 2025 | 40.9% | 37.6% | 19.4% | 2.2% |
| Jan 2026 | 43% | 38% | 16% | 3% |
| Feb 2026 | 44.8% | 33.6% | 18.1% | 3.4% |
| Mar 2026 | 49.3% | 26.1% | 20.9% | 3.7% |
| Apr 2026 | 45.6% | 28.8% | 24% | 1.6% |
| May 2026 | 39.4% | 33.9% | 23.6% | 3.1% |
| Jun 2026 | 44.6% | 28.5% | 25.4% | 1.5% |
| Jul 2026 | 49.2% | 25.4% | 23% | 2.5% |
| Aug 2026 | 47% | 30.8% | 20.5% | 1.7% |
| Sep 2026 | — | — | — | — |
How has the Contentful and Hygraph comparison changed over the last 12 months?
3 findings
- Contentful was ahead of Hygraph in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Contentful’s estimated Share of Search among headless CMS platforms in New Zealand moved from 44.1% to 47%, and its estimated monthly branded searches moved from 520 to 550.
- Across the 11 months ending August 2026, Hygraph’s estimated Share of Search among headless CMS platforms in New Zealand moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 30 to 20.
How did search popularity change for New Zealand headless CMS platforms in August 2026?
2 changes
In August 2026, Contentful lost estimated Share of Search among headless CMS platforms in New Zealand, from 49.2% to 47%.
In August 2026, Hygraph lost estimated Share of Search among headless CMS platforms in New Zealand, from 2.5% to 1.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Contentful’s and Hygraph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Contentful
20 branded search terms
- app contentful
- contentful
- contentful ai
- contentful apps
- contentful blog
- contentful cms
- contentful com
- contentful company
- contentful demo
- contentful ecommerce
- contentful headless cms
- contentful launch
- contentful open source
- contentful personalization
- contentful pricing
- contentful reviews
- contentful seo
- contentful studio
- contentful video
- headless cms contentful
Hygraph
4 branded search terms
- hygraph
- hygraph cms
- hygraph headless cms
- hygraph pricing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.