How popular isHygraph in search?
In August 2026, there were an estimated 20 branded searches for Hygraph in New Zealand which is down 33.3% over the last 11 months. Hygraph holds 1.7% estimated Share of Search among New Zealand headless CMS platforms and is ranked 4th of 4 competitors for search popularity.
Contentful47%
Prismic30.8%
Sanity20.5%
Hygraph1.7%
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Which headless CMS platforms compete with Hygraph?
Share of Search by month for Contentful, Prismic, Sanity, Hygraph. The figures are in the table below the chart.
View monthly share of search table
| Month | Contentful | Prismic | Sanity | Hygraph |
|---|---|---|---|---|
| Oct 2025 | 44.1% | 37.3% | 16.1% | 2.5% |
| Nov 2025 | 46.4% | 33.6% | 19.1% | 0.91% |
| Dec 2025 | 40.9% | 37.6% | 19.4% | 2.2% |
| Jan 2026 | 43% | 38% | 16% | 3% |
| Feb 2026 | 44.8% | 33.6% | 18.1% | 3.4% |
| Mar 2026 | 49.3% | 26.1% | 20.9% | 3.7% |
| Apr 2026 | 45.6% | 28.8% | 24% | 1.6% |
| May 2026 | 39.4% | 33.9% | 23.6% | 3.1% |
| Jun 2026 | 44.6% | 28.5% | 25.4% | 1.5% |
| Jul 2026 | 49.2% | 25.4% | 23% | 2.5% |
| Aug 2026 | 47% | 30.8% | 20.5% | 1.7% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47% | 550 | -8.3% | -2.2 points | |
| 2, held 2nd | 30.8% | 360 | +16.1% | +5.4 points | |
| 3, held 3rd | 20.5% | 240 | -14.3% | -2.4 points | |
| 4, held 4th | 1.7% | 20 | -33.3% | -0.7 points |
47%
held 1st · 550 estimated branded searches · -8.3% vs prior month · -2.2 points
2.
Prismic30.8%
held 2nd · 360 estimated branded searches · +16.1% vs prior month · +5.4 points
3.
Sanity20.5%
held 3rd · 240 estimated branded searches · -14.3% vs prior month · -2.4 points
4.
Hygraph1.7%
held 4th · 20 estimated branded searches · -33.3% vs prior month · -0.7 points
Compare search popularity between Hygraph and its closest rivals
How has branded search demand for Hygraph changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hygraph in New Zealand fell from 30 to 20.
- Across the 11 months ending August 2026, Hygraph’s estimated Share of Search among headless CMS platforms in New Zealand decreased from 2.5% to 1.7%.
- Across the 11 months ending August 2026, Hygraph’s estimated Share of Search among headless CMS platforms in New Zealand peaked at 3.7% in March 2026 and was lowest at 0.91% in November 2025.
How did search popularity change for New Zealand headless CMS platforms in August 2026?
4 changes
In August 2026, Prismic gained estimated Share of Search among headless CMS platforms in New Zealand, from 25.4% to 30.8%.
In August 2026, Sanity lost estimated Share of Search among headless CMS platforms in New Zealand, from 23% to 20.5%.
In August 2026, Contentful lost estimated Share of Search among headless CMS platforms in New Zealand, from 49.2% to 47%.
In August 2026, Hygraph lost estimated Share of Search among headless CMS platforms in New Zealand, from 2.5% to 1.7%.
How is Hygraph measured?
Brandwave collects information about searches that people make online using Hygraph’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- hygraph
- hygraph cms
- hygraph headless cms
- hygraph pricing
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