Hastings funeral directors in New Zealand:Which brands are most popular in search?
In August 2026, Beth Shan was the most searched among hastings funeral directors in New Zealand, with an estimated 1.4K branded searches and 74.2% estimated Share of Search within this set.
Beth Shan74.2%
Tong & Peryer13.9%
Terry Longley & Son7.2%
Gentle Touch Funeral Services4.6%
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Share of SearchLeaderboard
Compare Hastings funeral directors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beth Shan, Tong & Peryer, Terry Longley & Son, Gentle Touch Funeral Services. The figures are in the table below the chart.
View monthly share of search table
| Month | Beth Shan | Tong & Peryer | Terry Longley & Son | Gentle Touch Funeral Services |
|---|---|---|---|---|
| Oct 2025 | 75.6% | 13.7% | 7.6% | 3% |
| Nov 2025 | 77.8% | 13.3% | 6.3% | 2.5% |
| Dec 2025 | 77.3% | 15.3% | 4.5% | 2.8% |
| Jan 2026 | 86% | 7.9% | 2.8% | 3.3% |
| Feb 2026 | 78% | 12.7% | 5.3% | 4% |
| Mar 2026 | 83.2% | 8.4% | 4.8% | 3.6% |
| Apr 2026 | 71.6% | 12.1% | 5.3% | 11.1% |
| May 2026 | 72.7% | 17.7% | 6.7% | 2.9% |
| Jun 2026 | 64.7% | 18.7% | 11.8% | 4.8% |
| Jul 2026 | 69.8% | 16.6% | 11.5% | 2.1% |
| Aug 2026 | 74.2% | 13.9% | 7.2% | 4.6% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.2% | 1.4K | -12.2% | +4.4 points | |
| 2, held 2nd | 13.9% | 270 | -30.8% | -2.7 points | |
| 3, held 3rd | 7.2% | 140 | -48.1% | -4.3 points | |
| 4, held 4th | 4.6% | 90 | +80% | +2.5 points |
74.2%
held 1st · 1.4K estimated branded searches · -12.2% vs prior month · +4.4 points
13.9%
held 2nd · 270 estimated branded searches · -30.8% vs prior month · -2.7 points
7.2%
held 3rd · 140 estimated branded searches · -48.1% vs prior month · -4.3 points
held 4th · 90 estimated branded searches · +80% vs prior month · +2.5 points
Compare search popularity between leading brands
- Beth Shan vs Tong & Peryer: compare search popularity
- Beth Shan vs Terry Longley & Son: compare search popularity
- Beth Shan vs Gentle Touch Funeral Services: compare search popularity
- Tong & Peryer vs Terry Longley & Son: compare search popularity
- Tong & Peryer vs Gentle Touch Funeral Services: compare search popularity
- Terry Longley & Son vs Gentle Touch Funeral Services: compare search popularity
- Compare any of these brands
Which brand is most popular in search among hastings funeral directors in New Zealand?
4 brands
In August 2026, Beth Shan was the most searched among hastings funeral directors in New Zealand, with an estimated 1.4K branded searches and 74.2% estimated Share of Search within this set. Tong & Peryer is in 2nd place, 60.3 percentage points behind at 13.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Beth Shan | 75.6% → 74.2% | 86%Jan 2026 | 64.7%Jun 2026 | 1st |
| Tong & Peryer | 13.7% → 13.9% | 18.7%Jun 2026 | 7.9%Jan 2026 | 2nd |
| Terry Longley & Son | 7.6% → 7.2% | 11.8%Jun 2026 | 2.8%Jan 2026 | 3rd |
| Gentle Touch Funeral Services | 3% → 4.6% | 11.1%Apr 2026 | 2.1%Jul 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Beth Shan’s estimated Share of Search among hastings funeral directors in New Zealand decreased from 75.6% to 74.2%.
- Across the 11 months ending August 2026, Gentle Touch Funeral Services’ estimated Share of Search among hastings funeral directors in New Zealand increased from 3% to 4.6%.
- Across the 11 months ending August 2026, Beth Shan’s estimated Share of Search among hastings funeral directors in New Zealand peaked at 86% in January 2026 and was lowest at 64.7% in June 2026.
- Across the 11 months ending August 2026, Tong & Peryer’s estimated Share of Search among hastings funeral directors in New Zealand peaked at 18.7% in June 2026 and was lowest at 7.9% in January 2026.
- Across the 11 months ending August 2026, Terry Longley & Son’s estimated Share of Search among hastings funeral directors in New Zealand peaked at 11.8% in June 2026 and was lowest at 2.8% in January 2026.
- Across the 11 months ending August 2026, Gentle Touch Funeral Services’ estimated Share of Search among hastings funeral directors in New Zealand peaked at 11.1% in April 2026 and was lowest at 2.1% in July 2026.
- Across the 11 months ending August 2026, Tong & Peryer and Terry Longley & Son held steady: their estimated Share of Search among hastings funeral directors in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand hastings funeral directors in August 2026?
4 changes
In August 2026, Beth Shan gained estimated Share of Search among hastings funeral directors in New Zealand, from 69.8% to 74.2%.
In August 2026, Gentle Touch Funeral Services gained estimated Share of Search among hastings funeral directors in New Zealand, from 2.1% to 4.6%.
In August 2026, Terry Longley & Son lost estimated Share of Search among hastings funeral directors in New Zealand, from 11.5% to 7.2%.
In August 2026, Tong & Peryer lost estimated Share of Search among hastings funeral directors in New Zealand, from 16.6% to 13.9%.
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