Hastings accounting firms in New Zealand:Which brands are most popular in search?
In August 2026, Nexia New Zealand was the most searched among hastings accounting firms in New Zealand, with an estimated 390 branded searches and 59.1% estimated Share of Search within this set.
Nexia New Zealand59.1%
Tax Link36.4%
Epplett & Co4.5%
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Share of SearchLeaderboard
Compare Hastings accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nexia New Zealand, Tax Link, Epplett & Co. The figures are in the table below the chart.
View monthly share of search table
| Month | Nexia New Zealand | Tax Link | Epplett & Co |
|---|---|---|---|
| Oct 2025 | 67.6% | 28.2% | 4.2% |
| Nov 2025 | 64% | 32% | 4% |
| Dec 2025 | 60.5% | 37.2% | 2.3% |
| Jan 2026 | 58.2% | 38.2% | 3.6% |
| Feb 2026 | 66.7% | 29.2% | 4.2% |
| Mar 2026 | 56.5% | 40% | 3.5% |
| Apr 2026 | 55.7% | 41.4% | 2.9% |
| May 2026 | 63.2% | 32.9% | 3.9% |
| Jun 2026 | 58% | 39.1% | 2.9% |
| Jul 2026 | 56.1% | 38.6% | 5.3% |
| Aug 2026 | 59.1% | 36.4% | 4.5% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.1% | 390 | +21.9% | +3 points | |
| 2, held 2nd | 36.4% | 240 | +9.1% | -2.2 points | |
| 3, held 3rd | 4.5% | 30 | 0% | -0.7 points |
59.1%
held 1st · 390 estimated branded searches · +21.9% vs prior month · +3 points
2.
Tax Link36.4%
held 2nd · 240 estimated branded searches · +9.1% vs prior month · -2.2 points
4.5%
held 3rd · 30 estimated branded searches · 0% vs prior month · -0.7 points
Compare search popularity between leading brands
Which brand is most popular in search among hastings accounting firms in New Zealand?
3 brands
In August 2026, Nexia New Zealand was the most searched among hastings accounting firms in New Zealand, with an estimated 390 branded searches and 59.1% estimated Share of Search within this set. Tax Link is in 2nd place, 22.7 percentage points behind at 36.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Nexia New Zealand | 67.6% → 59.1% | 67.6%Oct 2025 | 55.7%Apr 2026 | 1st |
| Tax Link | 28.2% → 36.4% | 41.4%Apr 2026 | 28.2%Oct 2025 | 2nd |
| Epplett & Co | 4.2% → 4.5% | 5.3%Jul 2026 | 2.3%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Nexia New Zealand’s estimated Share of Search among hastings accounting firms in New Zealand decreased from 67.6% to 59.1%.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among hastings accounting firms in New Zealand increased from 28.2% to 36.4%.
- Across the 11 months ending August 2026, Nexia New Zealand’s estimated Share of Search among hastings accounting firms in New Zealand peaked at 67.6% in October 2025 and was lowest at 55.7% in April 2026.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among hastings accounting firms in New Zealand peaked at 41.4% in April 2026 and was lowest at 28.2% in October 2025.
- Across the 11 months ending August 2026, Epplett & Co’s estimated Share of Search among hastings accounting firms in New Zealand peaked at 5.3% in July 2026 and was lowest at 2.3% in December 2025.
- Across the 11 months ending August 2026, Epplett & Co held steady: its estimated Share of Search among hastings accounting firms in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand hastings accounting firms in August 2026?
3 changes
In August 2026, Nexia New Zealand gained estimated Share of Search among hastings accounting firms in New Zealand, from 56.1% to 59.1%.
In August 2026, Tax Link lost estimated Share of Search among hastings accounting firms in New Zealand, from 38.6% to 36.4%.
In August 2026, Epplett & Co lost estimated Share of Search among hastings accounting firms in New Zealand, from 5.3% to 4.5%.
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