Epplett & Co vs Nexia New Zealand:Which is more popular by branded search in New Zealand?
In August 2026, Nexia New Zealand had more branded searches than Epplett & Co among hastings accounting firms in New Zealand. Nexia New Zealand was estimated to have 390 branded searches compared to Epplett & Co’s 30, and held a 59.1% Share of Search versus Epplett & Co’s 4.5%.
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Which is more popular in search, Epplett & Co or Nexia New Zealand?
Compare Hastings accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nexia New Zealand, Epplett & Co. The figures are in the table below the chart.
View monthly share of search table
| Month | Nexia New Zealand | Tax Link | Epplett & Co |
|---|---|---|---|
| Oct 2025 | 67.6% | 28.2% | 4.2% |
| Nov 2025 | 64% | 32% | 4% |
| Dec 2025 | 60.5% | 37.2% | 2.3% |
| Jan 2026 | 58.2% | 38.2% | 3.6% |
| Feb 2026 | 66.7% | 29.2% | 4.2% |
| Mar 2026 | 56.5% | 40% | 3.5% |
| Apr 2026 | 55.7% | 41.4% | 2.9% |
| May 2026 | 63.2% | 32.9% | 3.9% |
| Jun 2026 | 58% | 39.1% | 2.9% |
| Jul 2026 | 56.1% | 38.6% | 5.3% |
| Aug 2026 | 59.1% | 36.4% | 4.5% |
| Sep 2026 | — | — | — |
How has the Epplett & Co and Nexia New Zealand comparison changed over the last 12 months?
3 findings
- Nexia New Zealand was ahead of Epplett & Co in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Epplett & Co’s estimated Share of Search among hastings accounting firms in New Zealand moved from 4.2% to 4.5%, and its estimated monthly branded searches held steady at 30.
- Across the 11 months ending August 2026, Nexia New Zealand’s estimated Share of Search among hastings accounting firms in New Zealand moved from 67.6% to 59.1%, and its estimated monthly branded searches moved from 480 to 390.
How did search popularity change for New Zealand hastings accounting firms in August 2026?
2 changes
In August 2026, Nexia New Zealand gained estimated Share of Search among hastings accounting firms in New Zealand, from 56.1% to 59.1%.
In August 2026, Epplett & Co lost estimated Share of Search among hastings accounting firms in New Zealand, from 5.3% to 4.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Epplett & Co’s and Nexia New Zealand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Epplett & Co
1 branded search term
- epplett
Nexia New Zealand
2 branded search terms
- nexia new zealand
- nexia new zealand chartered accountants
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