How popular isNexia New Zealand in search?
In August 2026, there were an estimated 390 branded searches for Nexia New Zealand which is down 18.8% over the last 11 months. Nexia New Zealand holds 59.1% estimated Share of Search among New Zealand hastings accounting firms and is ranked 1st of 3 competitors for search popularity.
Nexia New Zealand59.1%
Tax Link36.4%
Epplett & Co4.5%
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Which hastings accounting firms compete with Nexia New Zealand?
Share of Search by month for Nexia New Zealand, Tax Link, Epplett & Co. The figures are in the table below the chart.
View monthly share of search table
| Month | Nexia New Zealand | Tax Link | Epplett & Co |
|---|---|---|---|
| Oct 2025 | 67.6% | 28.2% | 4.2% |
| Nov 2025 | 64% | 32% | 4% |
| Dec 2025 | 60.5% | 37.2% | 2.3% |
| Jan 2026 | 58.2% | 38.2% | 3.6% |
| Feb 2026 | 66.7% | 29.2% | 4.2% |
| Mar 2026 | 56.5% | 40% | 3.5% |
| Apr 2026 | 55.7% | 41.4% | 2.9% |
| May 2026 | 63.2% | 32.9% | 3.9% |
| Jun 2026 | 58% | 39.1% | 2.9% |
| Jul 2026 | 56.1% | 38.6% | 5.3% |
| Aug 2026 | 59.1% | 36.4% | 4.5% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.1% | 390 | +21.9% | +3 points | |
| 2, held 2nd | 36.4% | 240 | +9.1% | -2.2 points | |
| 3, held 3rd | 4.5% | 30 | 0% | -0.7 points |
59.1%
held 1st · 390 estimated branded searches · +21.9% vs prior month · +3 points
2.
Tax Link36.4%
held 2nd · 240 estimated branded searches · +9.1% vs prior month · -2.2 points
4.5%
held 3rd · 30 estimated branded searches · 0% vs prior month · -0.7 points
Compare search popularity between Nexia New Zealand and its closest rivals
How has branded search demand for Nexia New Zealand changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nexia New Zealand in New Zealand fell from 480 to 390.
- Across the 11 months ending August 2026, Nexia New Zealand’s estimated Share of Search among hastings accounting firms in New Zealand decreased from 67.6% to 59.1%.
- Across the 11 months ending August 2026, Nexia New Zealand’s estimated Share of Search among hastings accounting firms in New Zealand peaked at 67.6% in October 2025 and was lowest at 55.7% in April 2026.
How did search popularity change for New Zealand hastings accounting firms in August 2026?
3 changes
In August 2026, Nexia New Zealand gained estimated Share of Search among hastings accounting firms in New Zealand, from 56.1% to 59.1%.
In August 2026, Tax Link lost estimated Share of Search among hastings accounting firms in New Zealand, from 38.6% to 36.4%.
In August 2026, Epplett & Co lost estimated Share of Search among hastings accounting firms in New Zealand, from 5.3% to 4.5%.
How is Nexia New Zealand measured?
Brandwave collects information about searches that people make online using Nexia New Zealand’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- nexia new zealand
- nexia new zealand chartered accountants
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