Nexia New Zealand vs Tax Link:Which is more popular by branded search in New Zealand?
In August 2026, Nexia New Zealand had more branded searches than Tax Link among hastings accounting firms in New Zealand. Nexia New Zealand was estimated to have 390 branded searches compared to Tax Link’s 240, and held a 59.1% Share of Search versus Tax Link’s 36.4%.
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Which is more popular in search, Nexia New Zealand or Tax Link?
Compare Hastings accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nexia New Zealand, Tax Link. The figures are in the table below the chart.
View monthly share of search table
| Month | Nexia New Zealand | Tax Link | Epplett & Co |
|---|---|---|---|
| Oct 2025 | 67.6% | 28.2% | 4.2% |
| Nov 2025 | 64% | 32% | 4% |
| Dec 2025 | 60.5% | 37.2% | 2.3% |
| Jan 2026 | 58.2% | 38.2% | 3.6% |
| Feb 2026 | 66.7% | 29.2% | 4.2% |
| Mar 2026 | 56.5% | 40% | 3.5% |
| Apr 2026 | 55.7% | 41.4% | 2.9% |
| May 2026 | 63.2% | 32.9% | 3.9% |
| Jun 2026 | 58% | 39.1% | 2.9% |
| Jul 2026 | 56.1% | 38.6% | 5.3% |
| Aug 2026 | 59.1% | 36.4% | 4.5% |
| Sep 2026 | — | — | — |
How has the Nexia New Zealand and Tax Link comparison changed over the last 12 months?
3 findings
- Nexia New Zealand was ahead of Tax Link in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nexia New Zealand’s estimated Share of Search among hastings accounting firms in New Zealand moved from 67.6% to 59.1%, and its estimated monthly branded searches moved from 480 to 390.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among hastings accounting firms in New Zealand moved from 28.2% to 36.4%, and its estimated monthly branded searches moved from 200 to 240.
How did search popularity change for New Zealand hastings accounting firms in August 2026?
2 changes
In August 2026, Nexia New Zealand gained estimated Share of Search among hastings accounting firms in New Zealand, from 56.1% to 59.1%.
In August 2026, Tax Link lost estimated Share of Search among hastings accounting firms in New Zealand, from 38.6% to 36.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Nexia New Zealand’s and Tax Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nexia New Zealand
2 branded search terms
- nexia new zealand
- nexia new zealand chartered accountants
Tax Link
12 branded search terms
- tax link
- tax link accountants
- tax link chartered accountants
- tax link hastings
- tax link invercargill
- tax link napier
- tax link nz
- tax link timaru
- taxlink
- taxlink accountants
- taxlink accounting
- taxlink timaru
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.