Brandwave

Hamilton recruitment agencies in New Zealand:Which brands are most popular in search?

In August 2026, OneStaff was the most searched among hamilton recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 79% estimated Share of Search within this set.

Share of Search, August 2026
  1. OneStaff79%
  2. Drake11.5%
  3. Asset Recruitment8.8%
  4. RecruitNet0.71%

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Share of SearchLeaderboard

Compare Hamilton recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hamilton recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Drake, Asset Recruitment. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffDrakeAsset RecruitmentRecruitNet
Oct 202584.1%9.7%5.9%0.35%
Nov 202585.2%9.5%5%0.36%
Dec 202583%10.3%6.4%0.36%
Jan 202681.5%12.5%5.6%0.35%
Feb 202681.5%10.5%7.7%0.28%
Mar 202681.7%11%7%0.28%
Apr 202681.5%11.4%6.8%0.25%
May 202682.3%10.6%6.9%0.21%
Jun 202683.3%9.6%6.9%0.28%
Jul 202681.4%10.6%7.5%0.56%
Aug 202679%11.5%8.8%0.71%
Sep 2026————

This month’s ranking, August 2026

  1. 1.OneStaff

    79%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · -2.4 points

  2. 2.Drake

    11.5%

    held 2nd · 1.5K estimated branded searches · +10.5% vs prior month · +1 points

  3. 3.Asset Recruitment

    8.8%

    held 3rd · 1.1K estimated branded searches · +19.1% vs prior month · +1.3 points

  4. 4.RecruitNet

    0.71%

    held 4th · 90 estimated branded searches · +28.6% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among hamilton recruitment agencies in New Zealand?

In August 2026, OneStaff was the most searched among hamilton recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 79% estimated Share of Search within this set. Drake is in 2nd place, 67.5 percentage points behind at 11.5% Share of Search.

New Zealand hamilton recruitment agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
OneStaff84.1% → 79%85.2%Nov 202579%Aug 20261st
Drake9.7% → 11.5%12.5%Jan 20269.5%Nov 20252nd
Asset Recruitment5.9% → 8.8%8.8%Aug 20265%Nov 20253rd
RecruitNet0.35% → 0.71%0.71%Aug 20260.21%May 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among hamilton recruitment agencies in New Zealand decreased from 84.1% to 79%.
  • Across the 11 months ending August 2026, Drake’s estimated Share of Search among hamilton recruitment agencies in New Zealand increased from 9.7% to 11.5%.
  • Across the 11 months ending August 2026, Asset Recruitment’s estimated Share of Search among hamilton recruitment agencies in New Zealand increased from 5.9% to 8.8%.
  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among hamilton recruitment agencies in New Zealand peaked at 85.2% in November 2025 and was lowest at 79% in August 2026.
  • Across the 11 months ending August 2026, Drake’s estimated Share of Search among hamilton recruitment agencies in New Zealand peaked at 12.5% in January 2026 and was lowest at 9.5% in November 2025.
  • Across the 11 months ending August 2026, Asset Recruitment’s estimated Share of Search among hamilton recruitment agencies in New Zealand peaked at 8.8% in August 2026 and was lowest at 5% in November 2025.
  • Across the 11 months ending August 2026, RecruitNet held steady: its estimated Share of Search among hamilton recruitment agencies in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand hamilton recruitment agencies in August 2026?

  1. In August 2026, Asset Recruitment gained estimated Share of Search among hamilton recruitment agencies in New Zealand, from 7.5% to 8.8%.

  2. In August 2026, Drake gained estimated Share of Search among hamilton recruitment agencies in New Zealand, from 10.6% to 11.5%.

  3. In August 2026, OneStaff lost estimated Share of Search among hamilton recruitment agencies in New Zealand, from 81.4% to 79%.

  4. Estimated monthly branded searches for RecruitNet in New Zealand rose 80% over 11 measured months, from 50 to 90 in August 2026.

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