Brandwave

Gift hamper companies in New Zealand:Which brands are most popular in search?

In August 2026, Celebration Box was the most searched among gift hamper companies in New Zealand, with an estimated 9.7K branded searches and 61% estimated Share of Search within this set.

Share of Search, August 2026
  1. Celebration Box61%
  2. Gift Baskets NZ14.3%
  3. Chuffed Gifts10.9%
  4. Spoil Me7%
  5. About Giving3.7%
  6. My Goodness3.1%

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Share of SearchLeaderboard

Compare the gift box and hamper companies New Zealanders send for birthdays, thanks and corporate gifting. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among gift hamper companies in New Zealand, by month

Share of Search by month for Celebration Box, Gift Baskets NZ, Chuffed Gifts, Spoil Me, About Giving, My Goodness. The figures are in the table below the chart.

View monthly share of search table
MonthCelebration BoxGift Baskets NZChuffed GiftsSpoil MeAbout GivingMy Goodness
Oct 202544.1%22.8%18%6.4%5.3%3.4%
Nov 202539.6%23.3%19.8%8.2%4.5%4.6%
Dec 202529.8%26%28.5%6.8%3.9%5%
Jan 202642.8%15.5%25.4%6.1%4.3%5.9%
Feb 202661.1%12.5%14.1%5.5%3.7%3.3%
Mar 202652.6%16.4%15.8%6.9%4%4.3%
Apr 202654.9%15.2%14.9%7.4%3.9%3.7%
May 202661.9%12.5%11.8%7.1%3.4%3.4%
Jun 202650.3%18.4%14.2%7.7%4.3%5.1%
Jul 202648.1%17.2%15.6%8.5%5.2%5.4%
Aug 202661%14.3%10.9%7%3.7%3.1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Celebration Box

    61%

    held 1st · 9.7K estimated branded searches · +81.6% vs prior month · +12.9 points

  2. 2.Gift Baskets NZ

    14.3%

    held 2nd · 2.3K estimated branded searches · +18.9% vs prior month · -2.9 points

  3. 3.Chuffed Gifts

    10.9%

    held 3rd · 1.7K estimated branded searches · +0.58% vs prior month · -4.6 points

  4. 4.Spoil Me

    7%

    held 4th · 1.1K estimated branded searches · +18.1% vs prior month · -1.5 points

  5. 5.About Giving

    3.7%

    moved from 6th to 5th · 590 estimated branded searches · +1.7% vs prior month · -1.5 points

  6. 6.My Goodness

    3.1%

    moved from 5th to 6th · 490 estimated branded searches · -18.3% vs prior month · -2.3 points

Compare search popularity between leading brands

Which brand is most popular in search among gift hamper companies in New Zealand?

In August 2026, Celebration Box was the most searched among gift hamper companies in New Zealand, with an estimated 9.7K branded searches and 61% estimated Share of Search within this set. Gift Baskets NZ is in 2nd place, 46.7 percentage points behind at 14.3% Share of Search.

New Zealand gift hamper companies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Celebration Box44.1% → 61%61.9%May 202629.8%Dec 20251st
Gift Baskets NZ22.8% → 14.3%26%Dec 202512.5%Feb 20262nd
Chuffed Gifts18% → 10.9%28.5%Dec 202510.9%Aug 20263rd
Spoil Me6.4% → 7%8.5%Jul 20265.5%Feb 20264th
About Giving5.3% → 3.7%5.3%Oct 20253.4%May 20265th
My Goodness3.4% → 3.1%5.9%Jan 20263.1%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Celebration Box’s estimated Share of Search among gift hamper companies in New Zealand increased from 44.1% to 61%.
  • Across the 11 months ending August 2026, Gift Baskets NZ’s estimated Share of Search among gift hamper companies in New Zealand decreased from 22.8% to 14.3%.
  • Across the 11 months ending August 2026, Chuffed Gifts’ estimated Share of Search among gift hamper companies in New Zealand decreased from 18% to 10.9%.
  • Across the 11 months ending August 2026, Spoil Me’s estimated Share of Search among gift hamper companies in New Zealand increased from 6.4% to 7%.
  • Across the 11 months ending August 2026, About Giving’s estimated Share of Search among gift hamper companies in New Zealand decreased from 5.3% to 3.7%.
  • Across the 11 months ending August 2026, Celebration Box’s estimated Share of Search among gift hamper companies in New Zealand peaked at 61.9% in May 2026 and was lowest at 29.8% in December 2025.
  • Across the 11 months ending August 2026, Gift Baskets NZ’s estimated Share of Search among gift hamper companies in New Zealand peaked at 26% in December 2025 and was lowest at 12.5% in February 2026.
  • Across the 11 months ending August 2026, Chuffed Gifts’ estimated Share of Search among gift hamper companies in New Zealand peaked at 28.5% in December 2025 and was lowest at 10.9% in August 2026.
  • Across the 11 months ending August 2026, Spoil Me’s estimated Share of Search among gift hamper companies in New Zealand peaked at 8.5% in July 2026 and was lowest at 5.5% in February 2026.
  • Across the 11 months ending August 2026, About Giving’s estimated Share of Search among gift hamper companies in New Zealand peaked at 5.3% in October 2025 and was lowest at 3.4% in May 2026.
  • Across the 11 months ending August 2026, My Goodness’ estimated Share of Search among gift hamper companies in New Zealand peaked at 5.9% in January 2026 and was lowest at 3.1% in August 2026.
  • Across the 11 months ending August 2026, My Goodness held steady: its estimated Share of Search among gift hamper companies in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand gift hamper companies in August 2026?

  1. In August 2026, Celebration Box gained estimated Share of Search among gift hamper companies in New Zealand, from 48.1% to 61%.

  2. In August 2026, Chuffed Gifts lost estimated Share of Search among gift hamper companies in New Zealand, from 15.6% to 10.9%.

  3. In August 2026, Gift Baskets NZ lost estimated Share of Search among gift hamper companies in New Zealand, from 17.2% to 14.3%.

  4. In August 2026, My Goodness lost estimated Share of Search among gift hamper companies in New Zealand, from 5.4% to 3.1%.

  5. In August 2026, About Giving lost estimated Share of Search among gift hamper companies in New Zealand, from 5.2% to 3.7%.

  6. In August 2026, Spoil Me lost estimated Share of Search among gift hamper companies in New Zealand, from 8.5% to 7%.

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