How popular isAbout Giving in search?
In August 2026, there were an estimated 590 branded searches for About Giving in New Zealand which is down 24.4% over the last 11 months. About Giving holds 3.7% estimated Share of Search among New Zealand gift hamper companies and is ranked 5th of 6 competitors for search popularity.
Celebration Box61%
Gift Baskets NZ14.3%
Chuffed Gifts10.9%
Spoil Me7%
About Giving3.7%
My Goodness3.1%
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Which gift hamper companies compete with About Giving?
Share of Search by month for Celebration Box, Gift Baskets NZ, Chuffed Gifts, Spoil Me, About Giving, My Goodness. The figures are in the table below the chart.
View monthly share of search table
| Month | Celebration Box | Gift Baskets NZ | Chuffed Gifts | Spoil Me | About Giving | My Goodness |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 22.8% | 18% | 6.4% | 5.3% | 3.4% |
| Nov 2025 | 39.6% | 23.3% | 19.8% | 8.2% | 4.5% | 4.6% |
| Dec 2025 | 29.8% | 26% | 28.5% | 6.8% | 3.9% | 5% |
| Jan 2026 | 42.8% | 15.5% | 25.4% | 6.1% | 4.3% | 5.9% |
| Feb 2026 | 61.1% | 12.5% | 14.1% | 5.5% | 3.7% | 3.3% |
| Mar 2026 | 52.6% | 16.4% | 15.8% | 6.9% | 4% | 4.3% |
| Apr 2026 | 54.9% | 15.2% | 14.9% | 7.4% | 3.9% | 3.7% |
| May 2026 | 61.9% | 12.5% | 11.8% | 7.1% | 3.4% | 3.4% |
| Jun 2026 | 50.3% | 18.4% | 14.2% | 7.7% | 4.3% | 5.1% |
| Jul 2026 | 48.1% | 17.2% | 15.6% | 8.5% | 5.2% | 5.4% |
| Aug 2026 | 61% | 14.3% | 10.9% | 7% | 3.7% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61% | 9.7K | +81.6% | +12.9 points | |
| 2, held 2nd | 14.3% | 2.3K | +18.9% | -2.9 points | |
| 3, held 3rd | 10.9% | 1.7K | +0.58% | -4.6 points | |
| 4, held 4th | 7% | 1.1K | +18.1% | -1.5 points | |
| 5, moved from 6th to 5th | 3.7% | 590 | +1.7% | -1.5 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3.1% | 490 | -18.3% | -2.3 pointsmoved from 5th to 6th |
61%
held 1st · 9.7K estimated branded searches · +81.6% vs prior month · +12.9 points
14.3%
held 2nd · 2.3K estimated branded searches · +18.9% vs prior month · -2.9 points
10.9%
held 3rd · 1.7K estimated branded searches · +0.58% vs prior month · -4.6 points
4.
Spoil Me7%
held 4th · 1.1K estimated branded searches · +18.1% vs prior month · -1.5 points
3.7%
moved from 6th to 5th · 590 estimated branded searches · +1.7% vs prior month · -1.5 points
3.1%
moved from 5th to 6th · 490 estimated branded searches · -18.3% vs prior month · -2.3 points
Compare search popularity between About Giving and its closest rivals
- About Giving vs Celebration Box: compare search popularity
- About Giving vs Gift Baskets NZ: compare search popularity
- About Giving vs Chuffed Gifts: compare search popularity
- About Giving vs Spoil Me: compare search popularity
- About Giving vs My Goodness: compare search popularity
- Compare About Giving with any brand
How has branded search demand for About Giving changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for About Giving in New Zealand fell from 780 to 590.
- Across the 11 months ending August 2026, About Giving’s estimated Share of Search among gift hamper companies in New Zealand decreased from 5.3% to 3.7%.
- Across the 11 months ending August 2026, About Giving’s estimated Share of Search among gift hamper companies in New Zealand peaked at 5.3% in October 2025 and was lowest at 3.4% in May 2026.
How did search popularity change for New Zealand gift hamper companies in August 2026?
6 changes
In August 2026, Celebration Box gained estimated Share of Search among gift hamper companies in New Zealand, from 48.1% to 61%.
In August 2026, Chuffed Gifts lost estimated Share of Search among gift hamper companies in New Zealand, from 15.6% to 10.9%.
In August 2026, Gift Baskets NZ lost estimated Share of Search among gift hamper companies in New Zealand, from 17.2% to 14.3%.
In August 2026, My Goodness lost estimated Share of Search among gift hamper companies in New Zealand, from 5.4% to 3.1%.
In August 2026, About Giving lost estimated Share of Search among gift hamper companies in New Zealand, from 5.2% to 3.7%.
In August 2026, Spoil Me lost estimated Share of Search among gift hamper companies in New Zealand, from 8.5% to 7%.
How is About Giving measured?
Brandwave collects information about searches that people make online using About Giving’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
12 branded search terms
- about giving
- about giving new zealand
- about giving nz
- aboutgiving
- aboutgiving co nz
- aboutgiving nz
- bible scripture about giving thanks
- bible verse about giving
- bible verse about giving thanks in everything
- quotation about giving
- scripture about giving
- verse about giving up
Do you work for About Giving? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is About Giving your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.