About Giving vs Spoil Me:Which is more popular by branded search in New Zealand?
In August 2026, Spoil Me had more branded searches than About Giving among gift hamper companies in New Zealand. Spoil Me was estimated to have 1.1K branded searches compared to About Giving’s 590, and held a 7% Share of Search versus About Giving’s 3.7%.
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Which is more popular in search, About Giving or Spoil Me?
Compare the gift box and hamper companies New Zealanders send for birthdays, thanks and corporate gifting. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spoil Me, About Giving. The figures are in the table below the chart.
View monthly share of search table
| Month | Celebration Box | Gift Baskets NZ | Chuffed Gifts | Spoil Me | About Giving | My Goodness |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 22.8% | 18% | 6.4% | 5.3% | 3.4% |
| Nov 2025 | 39.6% | 23.3% | 19.8% | 8.2% | 4.5% | 4.6% |
| Dec 2025 | 29.8% | 26% | 28.5% | 6.8% | 3.9% | 5% |
| Jan 2026 | 42.8% | 15.5% | 25.4% | 6.1% | 4.3% | 5.9% |
| Feb 2026 | 61.1% | 12.5% | 14.1% | 5.5% | 3.7% | 3.3% |
| Mar 2026 | 52.6% | 16.4% | 15.8% | 6.9% | 4% | 4.3% |
| Apr 2026 | 54.9% | 15.2% | 14.9% | 7.4% | 3.9% | 3.7% |
| May 2026 | 61.9% | 12.5% | 11.8% | 7.1% | 3.4% | 3.4% |
| Jun 2026 | 50.3% | 18.4% | 14.2% | 7.7% | 4.3% | 5.1% |
| Jul 2026 | 48.1% | 17.2% | 15.6% | 8.5% | 5.2% | 5.4% |
| Aug 2026 | 61% | 14.3% | 10.9% | 7% | 3.7% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the About Giving and Spoil Me comparison changed over the last 12 months?
3 findings
- Spoil Me was ahead of About Giving in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, About Giving’s estimated Share of Search among gift hamper companies in New Zealand moved from 5.3% to 3.7%, and its estimated monthly branded searches moved from 780 to 590.
- Across the 11 months ending August 2026, Spoil Me’s estimated Share of Search among gift hamper companies in New Zealand moved from 6.4% to 7%, and its estimated monthly branded searches moved from 930 to 1.1K.
How did search popularity change for New Zealand gift hamper companies in August 2026?
2 changes
In August 2026, About Giving lost estimated Share of Search among gift hamper companies in New Zealand, from 5.2% to 3.7%.
In August 2026, Spoil Me lost estimated Share of Search among gift hamper companies in New Zealand, from 8.5% to 7%.
How each brand is measured
Brandwave collects information about searches that people make online using About Giving’s and Spoil Me’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
About Giving
12 branded search terms
- about giving
- about giving new zealand
- about giving nz
- aboutgiving
- aboutgiving co nz
- aboutgiving nz
- bible scripture about giving thanks
- bible verse about giving
- bible verse about giving thanks in everything
- quotation about giving
- scripture about giving
- verse about giving up
Spoil Me
9 branded search terms
- spoil me
- spoil me gift box
- spoil me near me
- spoil me new zealand
- spoil me nz
- spoil me online
- spoilme
- spoilme co nz
- spoilme nz
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