Brandwave

How popular isSpoil Me in search?

In August 2026, there were an estimated 1.1K branded searches for Spoil Me in New Zealand which is up 19.4% over the last 11 months. Spoil Me holds 7% estimated Share of Search among New Zealand gift hamper companies and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Celebration Box61%
  2. Gift Baskets NZ14.3%
  3. Chuffed Gifts10.9%
  4. Spoil Me7%
  5. About Giving3.7%
  6. My Goodness3.1%
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Which gift hamper companies compete with Spoil Me?

Spoil Me against gift hamper companies in New Zealand, by month

Share of Search by month for Celebration Box, Gift Baskets NZ, Chuffed Gifts, Spoil Me, About Giving, My Goodness. The figures are in the table below the chart.

View monthly share of search table
MonthCelebration BoxGift Baskets NZChuffed GiftsSpoil MeAbout GivingMy Goodness
Oct 202544.1%22.8%18%6.4%5.3%3.4%
Nov 202539.6%23.3%19.8%8.2%4.5%4.6%
Dec 202529.8%26%28.5%6.8%3.9%5%
Jan 202642.8%15.5%25.4%6.1%4.3%5.9%
Feb 202661.1%12.5%14.1%5.5%3.7%3.3%
Mar 202652.6%16.4%15.8%6.9%4%4.3%
Apr 202654.9%15.2%14.9%7.4%3.9%3.7%
May 202661.9%12.5%11.8%7.1%3.4%3.4%
Jun 202650.3%18.4%14.2%7.7%4.3%5.1%
Jul 202648.1%17.2%15.6%8.5%5.2%5.4%
Aug 202661%14.3%10.9%7%3.7%3.1%
Sep 2026——————

  1. 1.Celebration Box

    61%

    held 1st · 9.7K estimated branded searches · +81.6% vs prior month · +12.9 points

  2. 2.Gift Baskets NZ

    14.3%

    held 2nd · 2.3K estimated branded searches · +18.9% vs prior month · -2.9 points

  3. 3.Chuffed Gifts

    10.9%

    held 3rd · 1.7K estimated branded searches · +0.58% vs prior month · -4.6 points

  4. 4.Spoil Me

    7%

    held 4th · 1.1K estimated branded searches · +18.1% vs prior month · -1.5 points

  5. 5.About Giving

    3.7%

    moved from 6th to 5th · 590 estimated branded searches · +1.7% vs prior month · -1.5 points

  6. 6.My Goodness

    3.1%

    moved from 5th to 6th · 490 estimated branded searches · -18.3% vs prior month · -2.3 points

Compare search popularity between Spoil Me and its closest rivals

How has branded search demand for Spoil Me changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Spoil Me in New Zealand rose from 930 to 1.1K.
  • Across the 11 months ending August 2026, Spoil Me’s estimated Share of Search among gift hamper companies in New Zealand increased from 6.4% to 7%.
  • Across the 11 months ending August 2026, Spoil Me’s estimated Share of Search among gift hamper companies in New Zealand peaked at 8.5% in July 2026 and was lowest at 5.5% in February 2026.

How did search popularity change for New Zealand gift hamper companies in August 2026?

  1. In August 2026, Celebration Box gained estimated Share of Search among gift hamper companies in New Zealand, from 48.1% to 61%.

  2. In August 2026, Chuffed Gifts lost estimated Share of Search among gift hamper companies in New Zealand, from 15.6% to 10.9%.

  3. In August 2026, Gift Baskets NZ lost estimated Share of Search among gift hamper companies in New Zealand, from 17.2% to 14.3%.

  4. In August 2026, My Goodness lost estimated Share of Search among gift hamper companies in New Zealand, from 5.4% to 3.1%.

  5. In August 2026, About Giving lost estimated Share of Search among gift hamper companies in New Zealand, from 5.2% to 3.7%.

  6. In August 2026, Spoil Me lost estimated Share of Search among gift hamper companies in New Zealand, from 8.5% to 7%.

How is Spoil Me measured?

Brandwave collects information about searches that people make online using Spoil Me’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • spoil me
  • spoil me gift box
  • spoil me near me
  • spoil me new zealand
  • spoil me nz
  • spoil me online
  • spoilme
  • spoilme co nz
  • spoilme nz

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How the Brand Demand Index is measured

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