How popular isMy Goodness in search?
In August 2026, there were an estimated 490 branded searches for My Goodness in New Zealand which held steady over the last 11 months. My Goodness holds 3.1% estimated Share of Search among New Zealand gift hamper companies and is ranked 6th of 6 competitors for search popularity.
Celebration Box61%
Gift Baskets NZ14.3%
Chuffed Gifts10.9%
Spoil Me7%
About Giving3.7%
My Goodness3.1%
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Which gift hamper companies compete with My Goodness?
Share of Search by month for Celebration Box, Gift Baskets NZ, Chuffed Gifts, Spoil Me, About Giving, My Goodness. The figures are in the table below the chart.
View monthly share of search table
| Month | Celebration Box | Gift Baskets NZ | Chuffed Gifts | Spoil Me | About Giving | My Goodness |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 22.8% | 18% | 6.4% | 5.3% | 3.4% |
| Nov 2025 | 39.6% | 23.3% | 19.8% | 8.2% | 4.5% | 4.6% |
| Dec 2025 | 29.8% | 26% | 28.5% | 6.8% | 3.9% | 5% |
| Jan 2026 | 42.8% | 15.5% | 25.4% | 6.1% | 4.3% | 5.9% |
| Feb 2026 | 61.1% | 12.5% | 14.1% | 5.5% | 3.7% | 3.3% |
| Mar 2026 | 52.6% | 16.4% | 15.8% | 6.9% | 4% | 4.3% |
| Apr 2026 | 54.9% | 15.2% | 14.9% | 7.4% | 3.9% | 3.7% |
| May 2026 | 61.9% | 12.5% | 11.8% | 7.1% | 3.4% | 3.4% |
| Jun 2026 | 50.3% | 18.4% | 14.2% | 7.7% | 4.3% | 5.1% |
| Jul 2026 | 48.1% | 17.2% | 15.6% | 8.5% | 5.2% | 5.4% |
| Aug 2026 | 61% | 14.3% | 10.9% | 7% | 3.7% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61% | 9.7K | +81.6% | +12.9 points | |
| 2, held 2nd | 14.3% | 2.3K | +18.9% | -2.9 points | |
| 3, held 3rd | 10.9% | 1.7K | +0.58% | -4.6 points | |
| 4, held 4th | 7% | 1.1K | +18.1% | -1.5 points | |
| 5, moved from 6th to 5th | 3.7% | 590 | +1.7% | -1.5 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3.1% | 490 | -18.3% | -2.3 pointsmoved from 5th to 6th |
61%
held 1st · 9.7K estimated branded searches · +81.6% vs prior month · +12.9 points
14.3%
held 2nd · 2.3K estimated branded searches · +18.9% vs prior month · -2.9 points
10.9%
held 3rd · 1.7K estimated branded searches · +0.58% vs prior month · -4.6 points
4.
Spoil Me7%
held 4th · 1.1K estimated branded searches · +18.1% vs prior month · -1.5 points
3.7%
moved from 6th to 5th · 590 estimated branded searches · +1.7% vs prior month · -1.5 points
3.1%
moved from 5th to 6th · 490 estimated branded searches · -18.3% vs prior month · -2.3 points
Compare search popularity between My Goodness and its closest rivals
- My Goodness vs Celebration Box: compare search popularity
- My Goodness vs Gift Baskets NZ: compare search popularity
- My Goodness vs Chuffed Gifts: compare search popularity
- My Goodness vs Spoil Me: compare search popularity
- My Goodness vs About Giving: compare search popularity
- Compare My Goodness with any brand
How has branded search demand for My Goodness changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for My Goodness in New Zealand held steady at 490.
- Across the 11 months ending August 2026, My Goodness’ estimated Share of Search among gift hamper companies in New Zealand peaked at 5.9% in January 2026 and was lowest at 3.1% in August 2026.
How did search popularity change for New Zealand gift hamper companies in August 2026?
6 changes
In August 2026, Celebration Box gained estimated Share of Search among gift hamper companies in New Zealand, from 48.1% to 61%.
In August 2026, Chuffed Gifts lost estimated Share of Search among gift hamper companies in New Zealand, from 15.6% to 10.9%.
In August 2026, Gift Baskets NZ lost estimated Share of Search among gift hamper companies in New Zealand, from 17.2% to 14.3%.
In August 2026, My Goodness lost estimated Share of Search among gift hamper companies in New Zealand, from 5.4% to 3.1%.
In August 2026, About Giving lost estimated Share of Search among gift hamper companies in New Zealand, from 5.2% to 3.7%.
In August 2026, Spoil Me lost estimated Share of Search among gift hamper companies in New Zealand, from 8.5% to 7%.
How is My Goodness measured?
Brandwave collects information about searches that people make online using My Goodness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- my goodness gift basket
- my goodness hampers
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Is My Goodness your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.