My Goodness vs Spoil Me:Which is more popular by branded search in New Zealand?
In August 2026, Spoil Me had more branded searches than My Goodness among gift hamper companies in New Zealand. Spoil Me was estimated to have 1.1K branded searches compared to My Goodness’ 490, and held a 7% Share of Search versus My Goodness’ 3.1%.
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Which is more popular in search, My Goodness or Spoil Me?
Compare the gift box and hamper companies New Zealanders send for birthdays, thanks and corporate gifting. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spoil Me, My Goodness. The figures are in the table below the chart.
View monthly share of search table
| Month | Celebration Box | Gift Baskets NZ | Chuffed Gifts | Spoil Me | About Giving | My Goodness |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 22.8% | 18% | 6.4% | 5.3% | 3.4% |
| Nov 2025 | 39.6% | 23.3% | 19.8% | 8.2% | 4.5% | 4.6% |
| Dec 2025 | 29.8% | 26% | 28.5% | 6.8% | 3.9% | 5% |
| Jan 2026 | 42.8% | 15.5% | 25.4% | 6.1% | 4.3% | 5.9% |
| Feb 2026 | 61.1% | 12.5% | 14.1% | 5.5% | 3.7% | 3.3% |
| Mar 2026 | 52.6% | 16.4% | 15.8% | 6.9% | 4% | 4.3% |
| Apr 2026 | 54.9% | 15.2% | 14.9% | 7.4% | 3.9% | 3.7% |
| May 2026 | 61.9% | 12.5% | 11.8% | 7.1% | 3.4% | 3.4% |
| Jun 2026 | 50.3% | 18.4% | 14.2% | 7.7% | 4.3% | 5.1% |
| Jul 2026 | 48.1% | 17.2% | 15.6% | 8.5% | 5.2% | 5.4% |
| Aug 2026 | 61% | 14.3% | 10.9% | 7% | 3.7% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the My Goodness and Spoil Me comparison changed over the last 12 months?
3 findings
- Spoil Me was ahead of My Goodness in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, My Goodness’ estimated Share of Search among gift hamper companies in New Zealand moved from 3.4% to 3.1%, and its estimated monthly branded searches held steady at 490.
- Across the 11 months ending August 2026, Spoil Me’s estimated Share of Search among gift hamper companies in New Zealand moved from 6.4% to 7%, and its estimated monthly branded searches moved from 930 to 1.1K.
How did search popularity change for New Zealand gift hamper companies in August 2026?
2 changes
In August 2026, My Goodness lost estimated Share of Search among gift hamper companies in New Zealand, from 5.4% to 3.1%.
In August 2026, Spoil Me lost estimated Share of Search among gift hamper companies in New Zealand, from 8.5% to 7%.
How each brand is measured
Brandwave collects information about searches that people make online using My Goodness’ and Spoil Me’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
My Goodness
2 branded search terms
- my goodness gift basket
- my goodness hampers
Spoil Me
9 branded search terms
- spoil me
- spoil me gift box
- spoil me near me
- spoil me new zealand
- spoil me nz
- spoil me online
- spoilme
- spoilme co nz
- spoilme nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.