Chuffed Gifts vs Gift Baskets NZ:Which is more popular by branded search in New Zealand?
In August 2026, Gift Baskets NZ had more branded searches than Chuffed Gifts among gift hamper companies in New Zealand. Gift Baskets NZ was estimated to have 2.3K branded searches compared to Chuffed Gifts’ 1.7K, and held a 14.3% Share of Search versus Chuffed Gifts’ 10.9%.
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Which is more popular in search, Chuffed Gifts or Gift Baskets NZ?
Compare the gift box and hamper companies New Zealanders send for birthdays, thanks and corporate gifting. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gift Baskets NZ, Chuffed Gifts. The figures are in the table below the chart.
View monthly share of search table
| Month | Celebration Box | Gift Baskets NZ | Chuffed Gifts | Spoil Me | About Giving | My Goodness |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 22.8% | 18% | 6.4% | 5.3% | 3.4% |
| Nov 2025 | 39.6% | 23.3% | 19.8% | 8.2% | 4.5% | 4.6% |
| Dec 2025 | 29.8% | 26% | 28.5% | 6.8% | 3.9% | 5% |
| Jan 2026 | 42.8% | 15.5% | 25.4% | 6.1% | 4.3% | 5.9% |
| Feb 2026 | 61.1% | 12.5% | 14.1% | 5.5% | 3.7% | 3.3% |
| Mar 2026 | 52.6% | 16.4% | 15.8% | 6.9% | 4% | 4.3% |
| Apr 2026 | 54.9% | 15.2% | 14.9% | 7.4% | 3.9% | 3.7% |
| May 2026 | 61.9% | 12.5% | 11.8% | 7.1% | 3.4% | 3.4% |
| Jun 2026 | 50.3% | 18.4% | 14.2% | 7.7% | 4.3% | 5.1% |
| Jul 2026 | 48.1% | 17.2% | 15.6% | 8.5% | 5.2% | 5.4% |
| Aug 2026 | 61% | 14.3% | 10.9% | 7% | 3.7% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Chuffed Gifts and Gift Baskets NZ comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Chuffed Gifts took it in December 2025, Gift Baskets NZ took it in March 2026.
- Across the 11 months ending August 2026, Chuffed Gifts’ estimated Share of Search among gift hamper companies in New Zealand moved from 18% to 10.9%, and its estimated monthly branded searches moved from 2.6K to 1.7K.
- Across the 11 months ending August 2026, Gift Baskets NZ’s estimated Share of Search among gift hamper companies in New Zealand moved from 22.8% to 14.3%, and its estimated monthly branded searches moved from 3.3K to 2.3K.
How did search popularity change for New Zealand gift hamper companies in August 2026?
2 changes
In August 2026, Chuffed Gifts lost estimated Share of Search among gift hamper companies in New Zealand, from 15.6% to 10.9%.
In August 2026, Gift Baskets NZ lost estimated Share of Search among gift hamper companies in New Zealand, from 17.2% to 14.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Chuffed Gifts’ and Gift Baskets NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chuffed Gifts
5 branded search terms
- chuffed gifts
- chuffed gifts nz
- chuffed gifts reviews
- chuffedgifts
- chuffedgifts co nz
Gift Baskets NZ
11 branded search terms
- chocolate gift baskets nz
- empty gift baskets nz
- flowers and gift baskets nz
- food gift baskets nz
- gift baskets nz
- gift baskets nz free delivery
- gift baskets nz online
- giftbaskets co nz
- luxury gift baskets nz
- vegan gift baskets nz
- xmas gift baskets nz
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