Brandwave

Fundraising CRM platforms in New Zealand:Which brands are most popular in search?

In August 2026, Raiser's Edge was the most searched among fundraising CRM platforms in New Zealand, with an estimated 60 branded searches and 60% estimated Share of Search within this set.

Share of Search, August 2026
  1. Raiser's Edge60%
  2. DonorPerfect20%
  3. Keela10%
  4. Neon CRM10%
  5. Bloomerang0%

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Share of SearchLeaderboard

Compare donor relationship and fundraising CRM tools available to New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fundraising CRM platforms in New Zealand, by month

Share of Search by month for Raiser's Edge, DonorPerfect, Keela, Neon CRM. The figures are in the table below the chart.

View monthly share of search table
MonthRaiser's EdgeDonorPerfectKeelaNeon CRMBloomerang
Oct 202536.4%18.2%9.1%18.2%18.2%
Nov 202545.5%9.1%18.2%18.2%9.1%
Dec 202533.3%16.7%16.7%16.7%16.7%
Jan 202616.7%41.7%16.7%16.7%8.3%
Feb 202637.5%25%12.5%25%0%
Mar 202635.7%14.3%14.3%14.3%21.4%
Apr 202611.1%33.3%11.1%22.2%22.2%
May 202630%20%20%20%10%
Jun 202638.5%30.8%7.7%15.4%7.7%
Jul 202640%26.7%13.3%13.3%6.7%
Aug 202660%20%10%10%0%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Raiser's Edge

    60%

    held 1st · 60 estimated branded searches · 0% vs prior month · +20 points

  2. 2.DonorPerfect

    20%

    held 2nd · 20 estimated branded searches · -50% vs prior month · -6.7 points

  3. 3.Keela

    10%

    held 3rd · 10 estimated branded searches · -50% vs prior month · -3.3 points

  4. 4.Neon CRM

    10%

    held 4th · 10 estimated branded searches · -50% vs prior month · -3.3 points

  5. 5.Bloomerang

    0%

    held 5th · 0 estimated branded searches · -100% vs prior month · -6.7 points

Compare search popularity between leading brands

Which brand is most popular in search among fundraising CRM platforms in New Zealand?

In August 2026, Raiser's Edge was the most searched among fundraising CRM platforms in New Zealand, with an estimated 60 branded searches and 60% estimated Share of Search within this set. DonorPerfect is in 2nd place, 40 percentage points behind at 20% Share of Search.

New Zealand fundraising CRM platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Raiser's Edge36.4% → 60%60%Aug 202611.1%Apr 20261st
DonorPerfect18.2% → 20%41.7%Jan 20269.1%Nov 20253rd → 2nd
Keela9.1% → 10%20%May 20267.7%Jun 20265th → 3rd
Neon CRM18.2% → 10%25%Feb 202610%Aug 20264th
Bloomerang18.2% → 0%22.2%Apr 20260%Feb 20262nd → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Raiser's Edge’s estimated Share of Search among fundraising CRM platforms in New Zealand increased from 36.4% to 60%.
  • Across the 11 months ending August 2026, DonorPerfect’s estimated Share of Search among fundraising CRM platforms in New Zealand increased from 18.2% to 20%.
  • Across the 11 months ending August 2026, Keela’s estimated Share of Search among fundraising CRM platforms in New Zealand increased from 9.1% to 10%.
  • Across the 11 months ending August 2026, Neon CRM’s estimated Share of Search among fundraising CRM platforms in New Zealand decreased from 18.2% to 10%.
  • Across the 11 months ending August 2026, Bloomerang’s estimated Share of Search among fundraising CRM platforms in New Zealand decreased from 18.2% to 0%.
  • Across the 11 months ending August 2026, Raiser's Edge’s estimated Share of Search among fundraising CRM platforms in New Zealand peaked at 60% in August 2026 and was lowest at 11.1% in April 2026.
  • Across the 11 months ending August 2026, DonorPerfect’s estimated Share of Search among fundraising CRM platforms in New Zealand peaked at 41.7% in January 2026 and was lowest at 9.1% in November 2025.
  • Across the 11 months ending August 2026, Keela’s estimated Share of Search among fundraising CRM platforms in New Zealand peaked at 20% in May 2026 and was lowest at 7.7% in June 2026.
  • Across the 11 months ending August 2026, Neon CRM’s estimated Share of Search among fundraising CRM platforms in New Zealand peaked at 25% in February 2026 and was lowest at 10% in August 2026.
  • Across the 11 months ending August 2026, Bloomerang’s estimated Share of Search among fundraising CRM platforms in New Zealand peaked at 22.2% in April 2026 and was lowest at 0% in February 2026.
  • Across the 11 months ending August 2026, DonorPerfect rose from 3rd to 2nd among fundraising CRM platforms in New Zealand.
  • Across the 11 months ending August 2026, Keela rose from 5th to 3rd among fundraising CRM platforms in New Zealand.
  • Across the 11 months ending August 2026, Bloomerang fell from 2nd to 5th among fundraising CRM platforms in New Zealand.

How did search popularity change for New Zealand fundraising CRM platforms in August 2026?

  1. In August 2026, Raiser's Edge gained estimated Share of Search among fundraising CRM platforms in New Zealand, from 40% to 60%.

  2. In August 2026, DonorPerfect lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 26.7% to 20%.

  3. In August 2026, Bloomerang lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 6.7% to 0%.

  4. In August 2026, Keela lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 13.3% to 10%.

  5. In August 2026, Neon CRM lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 13.3% to 10%.

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