Keela vs Neon CRM:Which is more popular by branded search in New Zealand?
In August 2026, Keela and Neon CRM were level on Share of Search among fundraising CRM platforms in New Zealand, with an estimated 10 branded searches each, at 10% estimated Share of Search each.
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Which is more popular in search, Keela or Neon CRM?
Compare donor relationship and fundraising CRM tools available to New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Keela, Neon CRM. The figures are in the table below the chart.
View monthly share of search table
| Month | Raiser's Edge | DonorPerfect | Keela | Neon CRM | Bloomerang |
|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 18.2% | 9.1% | 18.2% | 18.2% |
| Nov 2025 | 45.5% | 9.1% | 18.2% | 18.2% | 9.1% |
| Dec 2025 | 33.3% | 16.7% | 16.7% | 16.7% | 16.7% |
| Jan 2026 | 16.7% | 41.7% | 16.7% | 16.7% | 8.3% |
| Feb 2026 | 37.5% | 25% | 12.5% | 25% | 0% |
| Mar 2026 | 35.7% | 14.3% | 14.3% | 14.3% | 21.4% |
| Apr 2026 | 11.1% | 33.3% | 11.1% | 22.2% | 22.2% |
| May 2026 | 30% | 20% | 20% | 20% | 10% |
| Jun 2026 | 38.5% | 30.8% | 7.7% | 15.4% | 7.7% |
| Jul 2026 | 40% | 26.7% | 13.3% | 13.3% | 6.7% |
| Aug 2026 | 60% | 20% | 10% | 10% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the Keela and Neon CRM comparison changed over the last 12 months?
3 findings
- Keela was ahead of Neon CRM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Keela’s estimated Share of Search among fundraising CRM platforms in New Zealand moved from 9.1% to 10%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Neon CRM’s estimated Share of Search among fundraising CRM platforms in New Zealand moved from 18.2% to 10%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand fundraising CRM platforms in August 2026?
2 changes
In August 2026, Keela lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 13.3% to 10%.
In August 2026, Neon CRM lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 13.3% to 10%.
How each brand is measured
Brandwave collects information about searches that people make online using Keela’s and Neon CRM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.