How popular isKeela in search?
In August 2026, there were an estimated 10 branded searches for Keela in New Zealand which held steady over the last 11 months. Keela holds 10% estimated Share of Search among New Zealand fundraising CRM platforms and is ranked 3rd of 5 competitors for search popularity.
Raiser's Edge60%
DonorPerfect20%
Keela10%
Neon CRM10%
Bloomerang0%
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Which fundraising CRM platforms compete with Keela?
Share of Search by month for Raiser's Edge, DonorPerfect, Keela, Neon CRM. The figures are in the table below the chart.
View monthly share of search table
| Month | Raiser's Edge | DonorPerfect | Keela | Neon CRM | Bloomerang |
|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 18.2% | 9.1% | 18.2% | 18.2% |
| Nov 2025 | 45.5% | 9.1% | 18.2% | 18.2% | 9.1% |
| Dec 2025 | 33.3% | 16.7% | 16.7% | 16.7% | 16.7% |
| Jan 2026 | 16.7% | 41.7% | 16.7% | 16.7% | 8.3% |
| Feb 2026 | 37.5% | 25% | 12.5% | 25% | 0% |
| Mar 2026 | 35.7% | 14.3% | 14.3% | 14.3% | 21.4% |
| Apr 2026 | 11.1% | 33.3% | 11.1% | 22.2% | 22.2% |
| May 2026 | 30% | 20% | 20% | 20% | 10% |
| Jun 2026 | 38.5% | 30.8% | 7.7% | 15.4% | 7.7% |
| Jul 2026 | 40% | 26.7% | 13.3% | 13.3% | 6.7% |
| Aug 2026 | 60% | 20% | 10% | 10% | 0% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60% | 60 | 0% | +20 points | |
| 2, held 2nd | 20% | 20 | -50% | -6.7 points | |
| 3, held 3rd | 10% | 10 | -50% | -3.3 points | |
| 4, held 4th | 10% | 10 | -50% | -3.3 points | |
| 5, held 5th | 0% | 0 | -100% | -6.7 points |
60%
held 1st · 60 estimated branded searches · 0% vs prior month · +20 points
20%
held 2nd · 20 estimated branded searches · -50% vs prior month · -6.7 points
3.
Keela10%
held 3rd · 10 estimated branded searches · -50% vs prior month · -3.3 points
4.
Neon CRM10%
held 4th · 10 estimated branded searches · -50% vs prior month · -3.3 points
0%
held 5th · 0 estimated branded searches · -100% vs prior month · -6.7 points
Compare search popularity between Keela and its closest rivals
How has branded search demand for Keela changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Keela in New Zealand held steady at 10.
- Across the 11 months ending August 2026, Keela’s estimated Share of Search among fundraising CRM platforms in New Zealand increased from 9.1% to 10%.
- Across the 11 months ending August 2026, Keela’s estimated Share of Search among fundraising CRM platforms in New Zealand peaked at 20% in May 2026 and was lowest at 7.7% in June 2026.
- Across the 11 months ending August 2026, Keela rose from 5th to 3rd among fundraising CRM platforms in New Zealand.
How did search popularity change for New Zealand fundraising CRM platforms in August 2026?
5 changes
In August 2026, Raiser's Edge gained estimated Share of Search among fundraising CRM platforms in New Zealand, from 40% to 60%.
In August 2026, DonorPerfect lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 26.7% to 20%.
In August 2026, Bloomerang lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 6.7% to 0%.
In August 2026, Keela lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 13.3% to 10%.
In August 2026, Neon CRM lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 13.3% to 10%.
How is Keela measured?
Brandwave collects information about searches that people make online using Keela’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- keela co
- keela crm
- keela donor management
- keela software
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Is Keela your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.