Brandwave

How popular isDonorPerfect in search?

In August 2026, there were an estimated 20 branded searches for DonorPerfect in New Zealand which held steady over the last 11 months. DonorPerfect holds 20% estimated Share of Search among New Zealand fundraising CRM platforms and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Raiser's Edge60%
  2. DonorPerfect20%
  3. Keela10%
  4. Neon CRM10%
  5. Bloomerang0%
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Which fundraising CRM platforms compete with DonorPerfect?

DonorPerfect against fundraising CRM platforms in New Zealand, by month

Share of Search by month for Raiser's Edge, DonorPerfect, Keela, Neon CRM. The figures are in the table below the chart.

View monthly share of search table
MonthRaiser's EdgeDonorPerfectKeelaNeon CRMBloomerang
Oct 202536.4%18.2%9.1%18.2%18.2%
Nov 202545.5%9.1%18.2%18.2%9.1%
Dec 202533.3%16.7%16.7%16.7%16.7%
Jan 202616.7%41.7%16.7%16.7%8.3%
Feb 202637.5%25%12.5%25%0%
Mar 202635.7%14.3%14.3%14.3%21.4%
Apr 202611.1%33.3%11.1%22.2%22.2%
May 202630%20%20%20%10%
Jun 202638.5%30.8%7.7%15.4%7.7%
Jul 202640%26.7%13.3%13.3%6.7%
Aug 202660%20%10%10%0%
Sep 2026—————
  1. held 1st · 60 estimated branded searches · 0% vs prior month · +20 points

  2. held 2nd · 20 estimated branded searches · -50% vs prior month · -6.7 points

  3. 3.Keela

    10%

    held 3rd · 10 estimated branded searches · -50% vs prior month · -3.3 points

  4. held 4th · 10 estimated branded searches · -50% vs prior month · -3.3 points

  5. held 5th · 0 estimated branded searches · -100% vs prior month · -6.7 points

Compare search popularity between DonorPerfect and its closest rivals

How has branded search demand for DonorPerfect changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DonorPerfect in New Zealand held steady at 20.
  • Across the 11 months ending August 2026, DonorPerfect’s estimated Share of Search among fundraising CRM platforms in New Zealand increased from 18.2% to 20%.
  • Across the 11 months ending August 2026, DonorPerfect’s estimated Share of Search among fundraising CRM platforms in New Zealand peaked at 41.7% in January 2026 and was lowest at 9.1% in November 2025.
  • Across the 11 months ending August 2026, DonorPerfect rose from 3rd to 2nd among fundraising CRM platforms in New Zealand.

How did search popularity change for New Zealand fundraising CRM platforms in August 2026?

  1. In August 2026, Raiser's Edge gained estimated Share of Search among fundraising CRM platforms in New Zealand, from 40% to 60%.

  2. In August 2026, DonorPerfect lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 26.7% to 20%.

  3. In August 2026, Bloomerang lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 6.7% to 0%.

  4. In August 2026, Keela lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 13.3% to 10%.

  5. In August 2026, Neon CRM lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 13.3% to 10%.

How is DonorPerfect measured?

Brandwave collects information about searches that people make online using DonorPerfect’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • donor perfect
  • donor perfect crm
  • donor perfect pricing
  • donor perfect reviews
  • donorperfect
  • donorperfect crm
  • donorperfect fundraising crm
  • donorperfect fundraising software
  • donorperfect pricing
  • donorperfect reviews

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How the Brand Demand Index is measured

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Is DonorPerfect your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.