Brandwave

DonorPerfect vs Raiser's Edge:Which is more popular by branded search in New Zealand?

In August 2026, Raiser's Edge had more branded searches than DonorPerfect among fundraising CRM platforms in New Zealand. Raiser's Edge was estimated to have 60 branded searches compared to DonorPerfect’s 20, and held a 60% Share of Search versus DonorPerfect’s 20%.

Share of Search among fundraising CRM platforms in New Zealand in August 2026Which is more popular in search, DonorPerfect or Raiser's Edge?
DonorPerfect20%20 searches
vs
Raiser's Edge60%60 searches

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Which is more popular in search, DonorPerfect or Raiser's Edge?

Compare donor relationship and fundraising CRM tools available to New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DonorPerfect and Raiser's Edge among fundraising CRM platforms in New Zealand, by month

Share of Search by month for Raiser's Edge, DonorPerfect. The figures are in the table below the chart.

View monthly share of search table
MonthRaiser's EdgeDonorPerfectKeelaNeon CRMBloomerang
Oct 202536.4%18.2%9.1%18.2%18.2%
Nov 202545.5%9.1%18.2%18.2%9.1%
Dec 202533.3%16.7%16.7%16.7%16.7%
Jan 202616.7%41.7%16.7%16.7%8.3%
Feb 202637.5%25%12.5%25%0%
Mar 202635.7%14.3%14.3%14.3%21.4%
Apr 202611.1%33.3%11.1%22.2%22.2%
May 202630%20%20%20%10%
Jun 202638.5%30.8%7.7%15.4%7.7%
Jul 202640%26.7%13.3%13.3%6.7%
Aug 202660%20%10%10%0%
Sep 2026—————

How has the DonorPerfect and Raiser's Edge comparison changed over the last 12 months?

  • The lead changed hands 4 times in the 11 months ending August 2026: DonorPerfect took it in January 2026, Raiser's Edge took it in February 2026, DonorPerfect took it in April 2026, Raiser's Edge took it in May 2026.
  • Across the 11 months ending August 2026, DonorPerfect’s estimated Share of Search among fundraising CRM platforms in New Zealand moved from 18.2% to 20%, and its estimated monthly branded searches held steady at 20.
  • Across the 11 months ending August 2026, Raiser's Edge’s estimated Share of Search among fundraising CRM platforms in New Zealand moved from 36.4% to 60%, and its estimated monthly branded searches moved from 40 to 60.

How did search popularity change for New Zealand fundraising CRM platforms in August 2026?

  1. In August 2026, Raiser's Edge gained estimated Share of Search among fundraising CRM platforms in New Zealand, from 40% to 60%.

  2. In August 2026, DonorPerfect lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 26.7% to 20%.

How each brand is measured

Brandwave collects information about searches that people make online using DonorPerfect’s and Raiser's Edge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DonorPerfect

10 branded search terms

  • donor perfect
  • donor perfect crm
  • donor perfect pricing
  • donor perfect reviews
  • donorperfect
  • donorperfect crm
  • donorperfect fundraising crm
  • donorperfect fundraising software
  • donorperfect pricing
  • donorperfect reviews

Raiser's Edge

12 branded search terms

  • raisers edge
  • raisers edge 7
  • raisers edge cost
  • raisers edge crm
  • raisers edge database
  • raisers edge demo
  • raisers edge fundraising
  • raisers edge nxt
  • raisers edge pricing
  • raisers edge program
  • raisers edge software
  • the raisers edge

How the Brand Demand Index is measured

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