Bloomerang vs Keela:Which is more popular by branded search in New Zealand?
In August 2026, Keela had more branded searches than Bloomerang among fundraising CRM platforms in New Zealand. Keela was estimated to have 10 branded searches compared to Bloomerang’s 0, and held a 10% Share of Search versus Bloomerang’s 0%.
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Which is more popular in search, Bloomerang or Keela?
Compare donor relationship and fundraising CRM tools available to New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Keela, Bloomerang. The figures are in the table below the chart.
View monthly share of search table
| Month | Raiser's Edge | DonorPerfect | Keela | Neon CRM | Bloomerang |
|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 18.2% | 9.1% | 18.2% | 18.2% |
| Nov 2025 | 45.5% | 9.1% | 18.2% | 18.2% | 9.1% |
| Dec 2025 | 33.3% | 16.7% | 16.7% | 16.7% | 16.7% |
| Jan 2026 | 16.7% | 41.7% | 16.7% | 16.7% | 8.3% |
| Feb 2026 | 37.5% | 25% | 12.5% | 25% | 0% |
| Mar 2026 | 35.7% | 14.3% | 14.3% | 14.3% | 21.4% |
| Apr 2026 | 11.1% | 33.3% | 11.1% | 22.2% | 22.2% |
| May 2026 | 30% | 20% | 20% | 20% | 10% |
| Jun 2026 | 38.5% | 30.8% | 7.7% | 15.4% | 7.7% |
| Jul 2026 | 40% | 26.7% | 13.3% | 13.3% | 6.7% |
| Aug 2026 | 60% | 20% | 10% | 10% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the Bloomerang and Keela comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Keela took it in November 2025, Bloomerang took it in March 2026, Keela took it in May 2026.
- Across the 11 months ending August 2026, Bloomerang’s estimated Share of Search among fundraising CRM platforms in New Zealand moved from 18.2% to 0%, and its estimated monthly branded searches moved from 20 to 0.
- Across the 11 months ending August 2026, Keela’s estimated Share of Search among fundraising CRM platforms in New Zealand moved from 9.1% to 10%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand fundraising CRM platforms in August 2026?
2 changes
In August 2026, Bloomerang lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 6.7% to 0%.
In August 2026, Keela lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 13.3% to 10%.
How each brand is measured
Brandwave collects information about searches that people make online using Bloomerang’s and Keela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bloomerang
4 branded search terms
- bloomerang crm
- bloomerang fundraising
- bloomerang fundraising software
- bloomerang software
Keela
4 branded search terms
- keela co
- keela crm
- keela donor management
- keela software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.